Кто такой Chief Product Officer (CPO)?

Chief Product Officer — это руководитель, отвечающий за продуктовую стратегию компании, управление портфелем продуктов, работу с командами и рост бизнеса. На курсе CPO в Mike Pritula Academy подробно разбирается эта роль.

Чем CPO отличается от продакт-менеджера?

Продакт-менеджер отвечает за конкретный продукт, а CPO управляет всей продуктовой стратегией и экосистемой компании. Курс CPO помогает понять, как перейти от управления продуктом к управлению портфелем.

Какие навыки нужны CPO?

CPO должен владеть стратегическим мышлением, знанием рынка, метриками роста (LTV, CAC, North Star), управлением командами и инновациями. Эти навыки системно изучаются на курсе CPO.

Как стать CPO?

Чаще всего путь к роли CPO начинается с позиции продакт-менеджера или Head of Product. Чтобы вырасти до уровня CPO, нужно освоить стратегию, аналитику и лидерство — этому обучают в курсе Chief Product Officer.

Что делает CPO в стартапе?

В стартапе CPO часто совмещает роли: определяет продуктовую стратегию, общается с клиентами, управляет разработкой и помогает CEO масштабировать бизнес. На курсе CPO разбираются примеры из стартапов и корпораций.

Сколько зарабатывает CPO?

Зарплата CPO зависит от страны, индустрии и размера компании. В среднем это одна из самых высоких позиций среди C-level руководителей в продуктовом бизнесе. Курс CPO помогает подготовиться к такому уровню ответственности.

Какие тренды влияют на работу CPO?

Основные тренды: искусственный интеллект, персонализация, data-driven продуктовые решения и платформенные бизнес-модели. В курсе Chief Product Officer рассматривается, как эти тренды влияют на стратегию продукта.

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CPO: Chief Product Officer
Course for future product managers ➡️

📘 Online recording course by Mike Pritula
⏰ Classes are posted once a week with homework, 9 classes in total
🗂 Homework check
📄 Diploma after the course

Take only this course for $400 All courses for $1,000 at once

Have you ever wondered why some companies create products that change the market, while others remain invisible?
Behind every successful product is a person who sees not only functionality, but also customer needs, market trends, and company strategy.

This role is Chief Product Officer (CPO).

The CPO connects business, technology, and users into a single system. They define product strategy, manage the portfolio, foster a culture of experimentation, and lead the company toward growth.

Many product managers dream of becoming CPOs, but this position requires more than just backlog management skills.
👉 It requires leadership, strategic thinking, and the ability to manage entire product ecosystems.

That's exactly why we created this course.
Over the course of nine sessions, you will learn how a CPO thinks, how decisions that affect the future of a company are made, and how to build a team capable of creating world-class products.

After the course, you will have more than just theory — you will have a practical plan to go from product to strategic leader:
from function management → to portfolio management,
from product metrics → to business metrics,
from local solutions → to global growth strategy.

Join the course participants' Telegram chat ⇢⇢⇢

Telegram chat

Why you should take the CPO training course

Who is this course for?
- For product managers who want to grow to the level of CPO
- For product managers who need a systematic understanding of strategy and portfolio management
- For entrepreneurs and startup founders who want to create successful products and teams
- For professionals who want to connect business, market, and technology at the C-level
What you will learn to do
- Develop product strategy and align it with business goals
- Manage product portfolio and make decisions about product development or discontinuation
- Use metrics (North Star, LTV/CAC, AARRR) for growth
- Organize the work of product teams and develop a culture of experimentation
- Scale products to new markets and manage risks
What you will receive
- A thorough understanding of the role and responsibilities of a CPO
- Frameworks for strategy, portfolio management, and product metrics
- Case studies and practical tools that can be applied immediately
- A step-by-step plan for transitioning from product manager to CPO
- A diploma confirming completion of the course
Difference from other courses
- Focus on the role of CPO and product strategy, not just product management
- Practical experience: real-world business cases and assignments, not just theory
- Tools and templates not available in open sources
- A "product-to-business" approach — emphasis on growth and scaling

Course program on
the role of a Product Leader

📘 Online recording course by Mike Pritula
⏰ Classes are posted once a week with homework, 9 classes in total
🗂 Homework check
📄 Diploma after the course

🟢 Recorded class

Lesson 1. The role and mission of the CPO

The evolution of the role: from product manager to CPO
The difference between CPO and CTO, CMO, CEO
CPO as the voice of the customer in the company
Balance between business, users, and technology

🟢 Recorded class

Lesson 2. Product Strategy

Product vision and mission
Product-market fit: finding and maintaining it
Strategic priorities and product goals
Linking product strategy to business goals

🟢 Recorded class

Lesson 3. Product portfolio management

Product life cycle
BCG, McKinsey, and other approaches
Decisions: invest, maintain, or discontinue a product
Balance between core, adjacent, and innovation

🟢 Recorded class

Lesson 4. Customers and the Market

Market and customer needs research methods
Jobs to be Done and Design Thinking
Customer Journey Mapping
Hypothesis validation tools

🟢 Recorded class

Lesson 5. Team and Process Management

Roles: product managers, designers, analysts, researchers
Forming a product organization (tribes, squads, OKR alignment)
Agile and Lean as an operating model
Culture of experimentation and learning

🟢 Recorded class

Lesson 6. Product metrics and analytics

North Star Metric and auxiliary metrics
AARRR и Pirate Metrics
Product analytics (Mixpanel, Amplitude, GA4)
Data-driven product management

🟢 Recorded class

Lesson 7. Monetization and Growth

Monetization models: freemium, subscription, transactions, licenses
Growth loops and growth through product
Unit economics and LTV/CAC
CPO financial responsibility

🟢 Recorded class

Lesson 8. Scaling and Risk Management

Product as the company scales
Support for global expansion
Management of technological and market risks
Integration of cybersecurity and compliance into product processes

🟢 Recorded class

Lesson 9. The Future of CPO and Innovation

CPO as a driver of digital transformation
Innovations: AI, Web3, platform business models
Building partner ecosystems and open innovation
The future role of CPOs in company management

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How a course is taught

1

Webinar recording

You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week

2

Homework with verification by the course author

Each webinar has a practical task that you must do to get a diploma

3

Case studies of participants

We communicate in Telegram chat and discuss participants' cases

4

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course

Diploma of HR Professional after completing the course
So coveted and valuable

Integrates into Linkedin and HH profiles
Each diploma has a unique code
QR code on the diploma leads to the online version
Impossible to forge
Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Registration

The course is taught by Mike Pritula, the leading expert in the field of online AI.

Participate

Creator of Mike Pritula Academy and PapaHR AI software
#1 Opinion Leader in HR since 2019
Author of the largest Youtube HR channel
20 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce
Implemented more than 50 HR projects
Formed 4 HR teams in different businesses
Top 10 best HR CIS
Since 2010 engaged in online training
HRCI representative in CIS, prepares for SHRM certification
Holder of PHRi, SHRM-CP, HCI sHRBP
Started HRCI certification preparation courses in 10+ countries
Over 100'000 trained HR and managers
Author of HR competency model
Author of the most comprehensive HR audit checklist
HR Person of the Year of Ukraine (2018) and Belarus (2017)
Over 100 published articles and presentations
Over 5 million views of articles
Author of a column on Lifehacker. ru
Author of the books "Resume for a Million" and "AI in HR".

👨‍🎓100'000 students

That's exactly how many participants have taken our courses since 2012

🌍 185 countries

USA, India, Spain, France, Ukraine, Kazakhstan and others

📚 135+ courses

For HR, recruiters, executives and business people

🗣️ 30 languages

We train in different languages and make HR more accessible

What you will gain from the Product Management course

Intensive course work

On the course you are not a passive listener, but actively participate in online chat during the class, in Telegram chat between classes, as well as practicing all the knowledge gained and get feedback from the author of the course
Tools

You will get a large variety of proven tools that the author has tested in a wide variety of companies, many of which were developed personally, as well as examples from top companies
Ready-made solutions

You will not need to develop all the solutions yourself. You will immediately receive ready-made solutions based on the "Take and Do" principle. Your task will only be to adapt all the tools you receive to your company
Examples

We'll have plenty of examples and case studies from companies in a wide variety of industries on how they solved business challenges with HR tools. You will surely find many ideas for yourself
Homework

In your homework assignments, you will customize all the tools and solutions for your business, and the course author will personally check how you did.
Private chat

All students are added to a closed Telegram chat where they can ask questions and get help, share experiences, find like-minded people and friends.

Buy a course

CONVENIENT STUDENT ACCOUNT

Training on the course: recorded classes, practice and support

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.

❓ Frequently Asked Questions (Q&A)

A Chief Product Officer is a manager responsible for the company's product strategy, product portfolio management, team management, and business growth. The CPO course at Mike Pritula Academy provides a detailed overview of this role.