01 · Courses for executives · Online
Course CPO 9 classes — and a strategy for your product.
A Chief Product Officer training program for product managers and heads of product. 9 recorded classes, and each assignment builds on the previous one: product strategy, portfolio map, metrics system, growth model, scaling and risk plan.
Recorded course · start with the free class “5 mistakes new CPOs make”
- 9classes, up to 45 min
- Taskson your own product
- 1 yearof access
- Diplomaon Accredible
Mike Pritula — founder of Pritula Academy and CPO of his own HR platform, PapaHR.
Our students work at
What is a Chief Product Officer?
A CPO (Chief Product Officer) is the head of product and a member of the executive team. The CPO owns product strategy, the product portfolio and product teams, and ties the product to business goals.
A product manager runs part of a product; a CPO runs the whole product system. The CTO owns how to build it; the CPO owns what to build and why.
| Product manager | CPO | CTO | |
|---|---|---|---|
| Runs | Part of a product | The whole product system and portfolio | Engineering, DevOps, security |
| Strategy | Works within a given strategy | Shapes product strategy | Owns technical delivery |
| Main question | How do we solve this task? | What do we build, and why? | How do we build it reliably? |
Role comparison based on Class 1.
Who the course is for
Product managers who want to grow into a CPO
Learn how a CPO thinks: from product features to a portfolio, from product metrics to business metrics.
Heads of Product and product team leads
Get frameworks for strategy, portfolio, metrics and monetization, and assignments on your own product.
Founders and startup leaders
Build a product strategy, a growth model and a product organization before you hire a CPO.
Leading people rather than a product?
See the People Management course — it is often taken together with CPO.
The author is a practicing CPO
Mike built a product himself — and keeps growing it.
PapaHR is the HR platform Mike Pritula created and leads as its CPO. Product strategy, the product portfolio, metrics and monetization are the topics of this course — and his own work at PapaHR.
See the product →
- Freeup to 25 employees
- 30+modules, from the job opening to the exit interview
- 18ready-made surveys
- 5languages, English included
- Telegram · Slack · Teamsplus apps for iPhone and Android
Is your product growing — or burning cash?
Enter four numbers for your product. See LTV, the LTV/CAC ratio and how many months it takes to pay back acquiring a customer.
LTV / CAC
Unit economics and LTV/CAC — Class 7 · product metrics — Class 6
Simplified: LTV = revenue × margin ÷ churn. LTV/CAC thresholds from Class 7: below 1, growth destroys the business; around 1–2, it is fragile; 3 and above, it is healthy. The threshold depends on the model and market.
Get the course — $400 →Watch a class before you pay.
A class from the course: 5 mistakes new CPOs make. Switch the audio track to English in the YouTube player settings.
Questions about the course are welcome in the English-speaking HR chat on Telegram.
Join the chat →
9 classes: from strategy to a growth model.
Every assignment is on your own product and builds on the previous one: a product strategy draft, a portfolio map, a metrics system, a growth model, a scaling plan with a risk map. The course author reviews them.
01The role and mission of the CPO
- The evolution of the role: from product manager to CPO
- The difference between CPO and CTO, CMO, CEO
- CPO as the voice of the customer in the company
- Balance between business, users, and technology
02Product Strategy
- Product vision and mission
- Product-market fit: finding and maintaining it
- Strategic priorities and product goals
- Linking product strategy to business goals
03Product portfolio management
- Product life cycle
- BCG, McKinsey, and other approaches
- Decisions: invest, maintain, or discontinue a product
- Balance between core, adjacent, and innovation
04Customers and the Market
- Market and customer needs research methods
- Jobs to be Done and Design Thinking
- Customer Journey Mapping
- Hypothesis validation tools
05Team and Process Management
- Roles: product managers, designers, analysts, researchers
- Forming a product organization (tribes, squads, OKR alignment)
- Agile and Lean as an operating model
- Culture of experimentation and learning
06Product metrics and analytics
- North Star Metric and auxiliary metrics
- AARRR and Pirate Metrics
- Product analytics (Mixpanel, Amplitude, GA4)
- Data-driven product management
07Monetization and Growth
- Monetization models: freemium, subscription, transactions, licenses
- Growth loops and growth through product
- Unit economics and LTV/CAC
- CPO financial responsibility
08Scaling and Risk Management
- Product as the company scales
- Support for global expansion
- Management of technological and market risks
- Integration of cybersecurity and compliance into product processes
09The Future of CPO and Innovation
- CPO as a driver of digital transformation
- Innovations: AI, Web3, platform business models
- Building partner ecosystems and open innovation
- The future role of CPOs in company management
After the course
What goes on your profile.
Your Name
Chief Product Officer · strategy, portfolio, growth
Experience
- Product strategy: vision, mission, directions, PMFClass 2
- Portfolio map in the BCG matrixClass 3
- Metrics system: North Star and AARRR funnelClass 6
- Growth model: unit economics and a growth loopClass 7
Licenses & certifications
Skills
- Product strategy
- Portfolio management
- North Star
- Unit economics
- Jobs to be Done
- Product-led growth
Each experience line is a course assignment; the class number is shown next to it.
What CPOs earn in Europe
$10,700a month — average across 3 countries
€114,700 a year
- United Kingdom$12,500
- Germany$10,700
- France$8,900
Glassdoor, November 2026: average base pay of a Chief Product Officer excluding bonuses, simple average across countries with 10+ salaries on Glassdoor. Converted at the ECB rate of 02.11.2026: €1 = $1.1216, £0.8358. The course does not guarantee a position or salary.
One course — or the whole academy.
This course
All 9 recorded classes, homework reviewed by Mike and a diploma. 1 year of access.
Get the course →Annual subscription
175+ academy courses, 155+ already in English — this one and People Management included. New courses every week.
Get the subscription →Together with the People Management course — $760. Two courses: product strategy and leading people.
Two courses — $760 →From payment to diploma.
- All classes open at onceWatch the 9 recorded classes at your own pace, on a computer or a phone. Access is for 1 year.
- Homework checked by MikePractical tasks on your own product: a product strategy, a portfolio map, a metrics system, a growth model, a scaling and risk plan. Mike Pritula reviews them personally.
- Tools for workStrategy canvases, BCG and McKinsey matrices, Jobs to be Done, North Star and AARRR, unit economics and risk maps.
- DiplomaComplete the assignments and get an Accredible diploma with a unique code.
Learn from your phone
The course fits in your pocket.
- Same login as on your computerVideo, slides and files of every class — in the app for iPhone and Android.
- Progress is sharedStart a class at your desk, finish it on the way home.
- Homework from the phoneOpen the task, write the answer, attach a file and send it to Mike.
A diploma that shows on LinkedIn.
After every course you receive a named diploma on Accredible — the same platform that issues certificates for Google, Udacity and Kaplan University.
- ✓ A unique code on every diploma — impossible to forge
- ✓ The QR code leads to an online version an employer can verify
- ✓ Adds to your LinkedIn profile in one click
- ✓ Available in English
Taught by Udemy’s #1 HR instructor.
Mike works as a CPO himself: he created PapaHR, an AI-native HR platform, and keeps growing it.
- #1 HR instructor on Udemy — 2M+ enrollments
- Author of 200+ HR books on Amazon
- Creator of PapaHR, an HR system for companies — free for up to 25 employees
- 21 years in HR: Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce
- Certifications PHRi, SHRM-CP, HCI sHRBP; HRCI representative in Eastern Europe
- Two YouTube Silver Play Buttons
How the academy teaches.
“I already apply everything from the course in my young legal team and see how it raises not only my effectiveness as a manager but that of the whole company. I liked the lesson on OKRs and setting team goals most.”Roman BaranovskyiDuring the course: Lawyer, SBSB FinTech Lawyers ↑ Now: Senior Associate / Head of Gambling Legal Practice, SBSB FinTech Lawyers Profile on LinkedIn →
“In particular, I started spending more time on building trust within the team: one-on-one meetings, stories about myself.”Vitalii KachurenkoChief Engineer, TIS-Ruda Profile on LinkedIn →
Reviews from graduates of the People Management course, often taken together with CPO, from the surveys they fill in when they receive their diploma. The CPO course is new: we will add its graduates’ reviews as they come in.
Before you start.
What is a CPO?
A CPO (Chief Product Officer) is the head of product and a member of the executive team. The CPO owns product strategy, the product portfolio, product teams and metrics, and ties the product to the company’s business goals.
What does CPO stand for?
Chief Product Officer. In online marketing, CPO also means Cost Per Order. In HR, it is short for Chief People Officer — that role is covered in the CHRO course.
How is a CPO different from a product manager?
A product manager owns a specific product or area. A CPO owns the company’s whole product strategy and portfolio: decides what to invest in, what to maintain and what to phase out.
How is a CPO different from a CTO or CMO?
The CTO owns technology: how to build the product reliably. The CMO owns how the company sells and attracts customers. The CPO owns what the company builds and why: the product and its value for customers and the business. The difference between these roles is covered in Class 1.
How do you become a CPO?
The path usually runs through product manager and Head of Product roles. To grow, you need strategic thinking, portfolio management, metrics and unit economics, and leadership of product teams. The course covers these class by class, with assignments on your own product.
How much does a CPO earn?
According to Glassdoor (November 2026), average base pay of a Chief Product Officer in the UK, Germany and France is about $10,700 a month — from $8,900 in France to $12,500 in the UK. The course does not guarantee a position or salary.
Is this a Chief Product Officer training program?
Yes. It is an online CPO training program: 9 recorded classes with assignments on your own product, reviewed by the course author, and a diploma at the end. It is not a university degree or a certification exam.
Can I start right away?
Yes. The course is recorded: all 9 classes open right after payment, with homework review and a diploma.
Is this course in the subscription?
Yes. The annual subscription for $1,000 opens 175+ academy courses, 155+ already in English, this one and People Management included.
How long do I have access?
1 year from the day your account opens.
Will I get a diploma?
Yes. Complete the course assignments to receive a named Accredible diploma with a unique code and an online verification link you can add to LinkedIn.
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Still not sure? Write to us.
Telegram WhatsApp info@pritula.academy Join the English-speaking HR chat on Telegram →
