PR Director: PRD / CCO / Head of PR
Develop an effective PR strategy for your company ➡️
Develop an effective PR strategy for your company ➡️
📘 Online recording course by Mike Pritula
⏰ Classes are posted once a week with homework, 6 classes in total
🗂 Homework check
📄 Diploma after the course
⏰ Classes are posted once a week with homework, 6 classes in total
🗂 Homework check
📄 Diploma after the course
Fake news, information noise, and endless publications create the illusion of strong PR.
But businesses don't need press releases; they need a manageable reputation and trust.
A PR Director is not about reach, but about influence, risks, and capitalization.
This is a role that works closely with the CEO and the board, not "somewhere in marketing."
🚀 Take the course and become a PR leader who manages reputation as a business asset and is listened to by management.
But businesses don't need press releases; they need a manageable reputation and trust.
A PR Director is not about reach, but about influence, risks, and capitalization.
This is a role that works closely with the CEO and the board, not "somewhere in marketing."
🚀 Take the course and become a PR leader who manages reputation as a business asset and is listened to by management.
Join the course participants' Telegram chat ⇢⇢⇢
Why you should take a course on corporate communications
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Who is this course for?- For PR managers who have grown out of operations and want to influence the business
- For Heads of PR and Communications Managers preparing for the role of director
- For marketing leaders responsible for brand reputation and trust
- For professionals working closely with CEOs, investors, and boards
- For those who want to move from "publications" to reputation management
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What you will learn to do- Build a PR strategy aligned with the company's business goals.
- Manage reputation as an intangible asset.
- Work with the CEO and board at the level of trust and influence.
- Build the personal brand of top management.
- Act in crises and manage reputational risks.
- Prove the value of PR through metrics and analytics.
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What you will receive- 6 webinars, 45 minutes each, with real business cases
- Ready-made frameworks, templates, and PR models at the director level
- Homework assignments with practical exercises
- A systematic understanding of the role of a PR Director
- Confidence in communicating with the CEO and management
- A certificate of course completion
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Difference from other courses- Focus on the strategic role of PR, not press releases.
- PR as a tool for influence and risk management, not "reach."
- Real work with CEOs, personal brands, and crises.
- PR analytics and defending the budget to the business.
- Mike Pritula's approach: PR as a management function, not a service.
Course program
PR Director
PR Director
📘 Online recording course by Mike Pritula
⏰ Classes are posted once a week with homework, 6 classes in total
🗂 Homework check
📄 Diploma after the course
⏰ Classes are posted once a week with homework, 6 classes in total
🗂 Homework check
📄 Diploma after the course
- 🟢 Recorded class📘 Lesson 1. The role of the PR Director in a company
- The evolution of PR: from press releases to trust management
- PR Director, Head of Communications, CCO — differences between roles
- Where PR fits into the organizational structure (CEO / Marketing / Corporate Affairs)
- Areas of responsibility for PRD
- Expectations of the CEO and board from PR
- Competencies of a PR Director today and in 2030
- How to assess your current level
- 🟢 Recorded class📘 Lesson 2. PR strategy and its connection to business strategy
- What is a PR strategy (and what it is not)
- The connection between PR and business goals: growth, trust, investment, sales, HR
- Reputation as an intangible asset
- Forming key company narratives
- Positioning & Messaging framework
- PR OKRs and KPIs
- 🟢 Recorded class📘 Lesson 3. PR system: channels, processes, team
- PR channels: media, social networks, owned media, opinion leaders
- Corporate communications vs external communications
- Employer PR and links with HR
- Building a PR team
- In-house vs agencies
- PR processes and communications calendar
- 🟢 Recorded class📘 Lesson 4. Personal branding for top management and CEOs
- Why a CEO's personal brand = a company asset
- The architecture of an executive's personal brand
- Thought Leadership
- Public speaking, interviews, social media
- Working with risks and the boundaries of publicity
- Success and failure case studies
- 🟢 Recorded class📘 Lesson 5. Crisis communications and reputational risks
- Types of PR crises
- Reputational risks and their prevention
- Crisis management team
- Principles of crisis communications
- Working with the media, social networks, and employees
- Mistakes made by companies in crises
- 🟢 Recorded class📘 Lesson 6. PR analytics, metrics, and budget protection
- Why reach no longer works
- PR metrics: output, outcome, impact
- Reputation indices and brand trust
- The link between PR and business results
- How to defend your PR budget to the CEO and CFO
- The future of PR and the role of AI
Select your package and save with early registration
We have created affordable packages, choose yours and start your development on the course.
Standard
$500
per 1 participant
Two courses together
$815
per 1 participant
Annual subscription to all courses
(savings of $60,000+)
(savings of $60,000+)
$1000
per year per participant
Course registration
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Course registration
Leave your contact details to register
Switch to secure payment
Course registration
Leave your contact details to register
Switch to secure payment
Do you want to be the part of the global HR group?
Join the Telegram chat, where we post all updates and free webinars
Join chat How a course is taught
1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework with verification by the course author
Each webinar has a practical task that you must do to get a diploma
3
Case studies of participants
We communicate in Telegram chat and discuss participants' cases
4
Getting a diploma
Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
So coveted and valuable
- Integrates into Linkedin and HH profiles
- Each diploma has a unique code
- QR code on the diploma leads to the online version
- Impossible to forge
- Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example
The course is taught by Mike Pritula, the leading expert in online education.
- Creator of Mike Pritula Academy and PapaHR AI software
- #1 Opinion Leader in HR since 2019
- Author of the largest Youtube HR channel
- 20 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce
- Implemented more than 50 HR projects
- Formed 4 HR teams in different businesses
- Top 10 best HR CIS
- Since 2010 engaged in online training
- HRCI representative in CIS, prepares for SHRM certification
- Holder of PHRi, SHRM-CP, HCI sHRBP
- Started HRCI certification preparation courses in 10+ countries
- Over 100'000 trained HR and managers
- Author of HR competency model
- Author of the most comprehensive HR audit checklist
- HR Person of the Year of Ukraine (2018) and Belarus (2017)
- Over 100 published articles and presentations
- Over 5 million views of articles
- Author of a column on Lifehacker. ru
- Author of the books "Resume for a Million" and "AI in HR".
👨🎓150'000 students
That's exactly how many participants have taken our courses since 2012
🌍 185 countries
USA, India, Spain, France, Ukraine, Kazakhstan and others
📚 135+ courses
For HR, recruiters, executives and business people
🗣️ 30 languages
We train in different languages and make HR more accessible
What you will gain from the Corporate PR course
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Intensive course workOn the course you are not a passive listener, but actively participate in online chat during the class, in Telegram chat between classes, as well as practicing all the knowledge gained and get feedback from the author of the course -
ToolsYou will get a large variety of proven tools that the author has tested in a wide variety of companies, many of which were developed personally, as well as examples from top companies -
Ready-made solutionsYou will not need to develop all the solutions yourself. You will immediately receive ready-made solutions based on the "Take and Do" principle. Your task will only be to adapt all the tools you receive to your company -
ExamplesWe'll have plenty of examples and case studies from companies in a wide variety of industries on how they solved business challenges with HR tools. You will surely find many ideas for yourself -
HomeworkIn your homework assignments, you will customize all the tools and solutions for your business, and the course author will personally check how you did. -
Private chatAll students are added to a closed Telegram chat where they can ask questions and get help, share experiences, find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT
Training on the course: recorded classes, practice and support
All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.
For communication and support, all participants communicate in a dedicated Telegram chat room.
For communication and support, all participants communicate in a dedicated Telegram chat room.
❓ Frequently asked questions (Q&A)
A PR Director is a manager who oversees the company's reputation, strategic communications, crises, and interactions with the CEO, media, investors, and key stakeholders. Their task is not to publish, but to build trust and influence the business.
A PR manager performs tasks such as writing texts, publishing, and communications.
A PR director develops strategy, manages risks, protects the budget, and influences management decisions. This is a managerial role, not an executive one.
A PR director develops strategy, manages risks, protects the budget, and influences management decisions. This is a managerial role, not an executive one.
To become a PR Director, you need to:
- understand business strategy
- be able to build a PR system
- work with the CEO and board
- manage crises
- prove the value of PR with figures
- This course covers all of these requirements.
A PR director needs strategic thinking, business acumen, crisis communications skills, the ability to work with CEOs, analytical skills, team management skills, and the ability to manage the personal brand of executives.
The path usually begins with PR or communications, then progresses to management and the development of strategy, business thinking, crisis PR, and analytics.
We need to stop thinking in terms of tasks and start thinking in terms of reputation, risks, and business results, as well as learn to speak the language of CEOs.
Yes. Without understanding business strategy, a PR director will not be able to influence management decisions and defend budgets.
Through brand trust, reduced reputational risks, support for sales, investments, hiring, and company stability during crises.
The PR director is responsible for reputation metrics, trust, share of voice, tone, and impact on business results, not just reach.
Programs focused on strategy, business thinking, crises, analytics, and working with CEOs are suitable, rather than just PR tools.
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