How does a PR Director differ from a PR Manager?

A PR manager performs tasks such as writing texts, publishing, and communications. A PR director develops strategy, manages risks, protects the budget, and influences management decisions. This is a managerial role, not an executive one.

How to become a PR Director?

To become a PR Director, you need to: understand business strategy be able to build a PR system work with the CEO and board manage crises prove the value of PR with figures This course covers all of these requirements.

What skills does a PR director need?

A PR director needs strategic thinking, business acumen, crisis communications skills, the ability to work with CEOs, analytical skills, team management skills, and the ability to manage the personal brand of executives.

How to become a PR director from scratch?

The path usually begins with PR or communications, then progresses to management and the development of strategy, business thinking, crisis PR, and analytics.

How to grow from a PR manager to a PR director?

We need to stop thinking in terms of tasks and start thinking in terms of reputation, risks, and business results, as well as learn to speak the language of CEOs.

Does a PR director need to understand business?

Yes. Without understanding business strategy, a PR director will not be able to influence management decisions and defend budgets.

How does a PR director influence business?

Through brand trust, reduced reputational risks, support for sales, investments, hiring, and company stability during crises.

What are the KPIs and metrics for a PR director?

The PR director is responsible for reputation metrics, trust, share of voice, tone, and impact on business results, not just reach.

What courses and training are suitable for a PR director?

Programs focused on strategy, business thinking, crises, analytics, and working with CEOs are suitable, rather than just PR tools.

Contacts

RU

UA

PR Director: PRD / CCO / Head of PR
Develop an effective PR strategy for your company ➡️

📘 Online recording course by Mike Pritula
⏰ All 6 classes with homework open right after payment
🗂 Homework check
📄 Diploma after the course

Take only this course for 500$ All courses for $1,000 at once

How the class works

Take a look at a sample lesson from this course

Illustration for the PR Director: PRD, Head of PR, CCO course

Fake news, information noise, and endless publications create the illusion of strong PR.
But businesses don't need press releases; they need a manageable reputation and trust.

A PR Director is not about reach, but about influence, risks, and capitalization.
This is a role that works closely with the CEO and the board, not "somewhere in marketing."

🚀 Take the course and become a PR leader who manages reputation as a business asset and is listened to by management.

Join the course participants' Telegram chat ⇢⇢⇢

Telegram chat

Why you should take a course on corporate communications

Who is this course for?
- For PR managers who have grown out of operations and want to influence the business
- For Heads of PR and Communications Managers preparing for the role of director
- For marketing leaders responsible for brand reputation and trust
- For professionals working closely with CEOs, investors, and boards
- For those who want to move from "publications" to reputation management
What you will learn to do
- Build a PR strategy aligned with the company's business goals.
- Manage reputation as an intangible asset.
- Work with the CEO and board at the level of trust and influence.
- Build the personal brand of top management.
- Act in crises and manage reputational risks.
- Prove the value of PR through metrics and analytics.
What you will receive
- 6 webinars, 45 minutes each, with real business cases
- Ready-made frameworks, templates, and PR models at the director level
- Homework assignments with practical exercises
- A systematic understanding of the role of a PR Director
- Confidence in communicating with the CEO and management
- A certificate of course completion
Difference from other courses
- Focus on the strategic role of PR, not press releases.
- PR as a tool for influence and risk management, not "reach."
- Real work with CEOs, personal brands, and crises.
- PR analytics and defending the budget to the business.
- Mike Pritula's approach: PR as a management function, not a service.

Course program
PR Director

📘 Online recording course by Mike Pritula
⏰ All 6 classes with homework open right after payment
🗂 Homework check
📄 Diploma after the course

🟢 Recorded class

📘 Lesson 1. The role of the PR Director in a company
- The evolution of PR: from press releases to trust management
- PR Director, Head of Communications, CCO — differences between roles
- Where PR fits into the organizational structure (CEO / Marketing / Corporate Affairs)
- Areas of responsibility for PRD
- Expectations of the CEO and board from PR
- Competencies of a PR Director today and in 2030
- How to assess your current level
🟢 Recorded class

📘 Lesson 2. PR strategy and its connection to business strategy
- What is a PR strategy (and what it is not)
- The connection between PR and business goals: growth, trust, investment, sales, HR
- Reputation as an intangible asset
- Forming key company narratives
- Positioning & Messaging framework
- PR OKRs and KPIs
🟢 Recorded class

📘 Lesson 3. PR system: channels, processes, team
- PR channels: media, social networks, owned media, opinion leaders
- Corporate communications vs external communications
- Employer PR and links with HR
- Building a PR team
- In-house vs agencies
- PR processes and communications calendar
🟢 Recorded class

📘 Lesson 4. Personal branding for top management and CEOs
- Why a CEO's personal brand = a company asset
- The architecture of an executive's personal brand
- Thought Leadership
- Public speaking, interviews, social media
- Working with risks and the boundaries of publicity
- Success and failure case studies
🟢 Recorded class

📘 Lesson 5. Crisis communications and reputational risks
- Types of PR crises
- Reputational risks and their prevention
- Crisis management team
- Principles of crisis communications
- Working with the media, social networks, and employees
- Mistakes made by companies in crises
🟢 Recorded class

📘 Lesson 6. PR analytics, metrics, and budget protection
- Why reach no longer works
- PR metrics: output, outcome, impact
- Reputation indices and brand trust
- The link between PR and business results
- How to defend your PR budget to the CEO and CFO
- The future of PR and the role of AI

Take a course

Select your package and save with early registration

We have created affordable packages, choose yours and start your development on the course.

Do you want to be the part of the global HR group?

Join the Telegram chat, where we post all updates and free webinars

Join chat

How a course is taught

1

Webinar recording

You watch the recorded sessions at your own pace and study the material. All lessons open right after payment

2

Homework with verification by the course author

Each webinar has a practical task that you must do to get a diploma

3

Case studies of participants

We communicate in Telegram chat and discuss participants' cases

4

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course

Diploma of HR Professional after completing the course
So coveted and valuable

Integrates into Linkedin profiles
Each diploma has a unique code
QR code on the diploma leads to the online version
Impossible to forge
Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Certificate for graduates of the PR Director: PRD, Head of PR, CCO course at Mike Pritula Academy

Registration

The course is taught by Mike Pritula, the leading expert in online education.

Creator of Mike Pritula Academy and PapaHR AI software
#1 Opinion Leader in HR since 2019
Author of the largest Youtube HR channel
21 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce
Implemented more than 50 HR projects
Formed 4 HR teams in different businesses
Since 2011 engaged in online training
HRCI representative in Eastern Europe, prepares for SHRM certification
Holder of PHRi, SHRM-CP, HCI sHRBP
Started HRCI certification preparation courses in 10+ countries
Over 100'000 trained HR and managers
Author of HR competency model
Author of the most comprehensive HR audit checklist
HR Person of the Year of Ukraine (2018)
Over 100 published articles and presentations
Over 5 million views of articles
Author of 200+ HR books on Amazon.

Mike Pritula, instructor of the PR Director: PRD, Head of PR, CCO course

👨‍🎓150'000 students

That's exactly how many participants have taken our courses since 2012

🌍 185 countries

USA, India, Spain, France, Ukraine, Kazakhstan and others

📚 175+ courses

For HR, recruiters, executives and business people

🗣️ 30 languages

We train in different languages and make HR more accessible

Participate

What you will gain from the Corporate PR course

Intensive course work

On the course you are not a passive listener, but actively participate in online chat during the class, in Telegram chat between classes, as well as practicing all the knowledge gained and get feedback from the author of the course
Tools

You will get a large variety of proven tools that the author has tested in a wide variety of companies, many of which were developed personally, as well as examples from top companies
Ready-made solutions

You will not need to develop all the solutions yourself. You will immediately receive ready-made solutions based on the "Take and Do" principle. Your task will only be to adapt all the tools you receive to your company
Examples

We'll have plenty of examples and case studies from companies in a wide variety of industries on how they solved business challenges with HR tools. You will surely find many ideas for yourself
Homework

In your homework assignments, you will customize all the tools and solutions for your business, and the course author will personally check how you did.
Private chat

All students are added to a closed Telegram chat where they can ask questions and get help, share experiences, find like-minded people and friends.

Buy a course

CONVENIENT STUDENT ACCOUNT

Training on the course: recorded classes, practice and support

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.

Student account with materials for the PR Director: PRD, Head of PR, CCO course

❓ Frequently asked questions (Q&A)

A PR Director is a manager who oversees the company's reputation, strategic communications, crises, and interactions with the CEO, media, investors, and key stakeholders. Their task is not to publish, but to build trust and influence the business.

Sign up

Contact us in any way you like:

Text us on Telegram

Text us on Viber with PC

Text us on Viber with smartphone

Text us on WhatsApp

E-mail us

Okay, I want to take the course!

PR Director: PRD / CCO / Head of PR Develop an effective PR strategy for your company ➡️