CMO
Chief Marketing Officer
Become a Strategic Marketing Director ➡️
Chief Marketing Officer
Become a Strategic Marketing Director ➡️
📘 Online recording course by Mike Pritula
⏰ Classes are posted once a week with homework, 8 classes in total
🗂 Homework check
📄 Diploma after the course
⏰ Classes are posted once a week with homework, 8 classes in total
🗂 Homework check
📄 Diploma after the course
Imagine: you are a talented marketer, you already have experience, but you want more — to manage a brand, budgets, a team, and influence the strategy of the entire company. 🚀
This course is your transition to the CMO league.
In 8 practical lessons, you will receive tools, templates, and ready-made solutions that will enable you to take on the position of marketing director tomorrow and confidently deliver results.
No theory, just working files, proven frameworks, and case studies — everything you need to become the CMO that every CEO is looking for.
This course is your transition to the CMO league.
In 8 practical lessons, you will receive tools, templates, and ready-made solutions that will enable you to take on the position of marketing director tomorrow and confidently deliver results.
No theory, just working files, proven frameworks, and case studies — everything you need to become the CMO that every CEO is looking for.
Join the course participants' Telegram chat ⇢⇢⇢
Why you should take a course on the role of CMO
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Who is this course for?- For marketers who want to grow to the level of CMO.
- For marketing department managers who are ready to take on a strategic role.
- For specialists who need to manage brands, budgets, and teams.
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What you will learn to do- Build a marketing strategy that works for your business goals.
- Manage budgets, calculate CAC, LTV, and ROMI.
- Lead the marketing team and present results to the CEO.
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What you will receive- 8 lessons × 45 minutes with practice and real-life case studies.
- 50+ ready-made templates, tables, and CMO tools.
- A complete CMO Toolbox to get you started in your new role.
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Difference from other courses- Maximum practical format: only tools and ready-made solutions.
- Each session ends with working files, not theory.
- Focus on how to actually work as a CMO "from day one."
Course program on
Strategic Marketing Director
Strategic Marketing Director
📘 Online recording course by Mike Pritula
⏰ Classes are posted once a week with homework, 8 classes in total
🗂 Homework check
📄 Diploma after the course
⏰ Classes are posted once a week with homework, 8 classes in total
🗂 Homework check
📄 Diploma after the course
🟢 Recorded class
Lesson 1. The first 30 days of CMO: quick audit and plan
- Where to start in your new role.
- 14-day marketing audit: team, channels, effectiveness.
- 10 key questions from the CEO for a successful start.
- Action plan for the first 30 days.
🟢 Recorded class
Lesson 2. Market and competitor analysis
- How to quickly compile a competitive analysis.
- Methods for evaluating competitors' unit economics.
- Where to get insights and how to turn them into decisions.
- Table of competitors' strengths and weaknesses.
🟢 Recorded class
Lesson 3. Marketing strategy for business goals
- How to build a strategy that will be accepted by the CEO and board of directors.
- Frameworks: 4P, STP, Ansoff Matrix, Customer Journey.
- How to link business goals to marketing KPIs.
- Annual marketing strategy template (structure + One-Pager).
🟢 Recorded class
Lesson 4. Budget and ROMI: Money Under Control
- How to create and defend a marketing budget.
- Key CMO metrics: CAC, LTV, ROMI, CLV.
- Optimization: how to reallocate budgets between channels.
- Report template for CEO/CFO.
🟢 Recorded class
Lesson 5. Product and brand: from positioning to Brand Plan
- Developing a value proposition.
- Brand architecture and product portfolio management.
- How to prepare a comprehensive brand plan.
- Brand plan template with KPIs, initiatives, and budgets.
🟢 Recorded class
Lesson 6. Digital marketing and performance system
- Digital marketing funnel: from lead to revenue.
- Channels: SEO, Paid Media, SMM, Email, CRM, content marketing.
- Performance marketing: attribution, optimization, metrics.
- Digital Dashboard for CMOs: what should be in the report.
🟢 Recorded class
Lesson 7. CMO Team: Structure, KPIs, and Reporting
- How to build a marketing department in line with the company's strategy.
- Roles: brand, performance, analytics, PR, product marketing.
- KPIs and reporting system for the team.
- CMO interaction with sales, product, and CEO.
🟢 Recorded class
Lesson 8. AI and Technology for CMOs
- Where AI really works: content generation, targeting, analytics.
- A selection of the top 20 AI services for marketing.
- How to build an AI Roadmap for your department.
- Cases of AI integration into business.
Select your package and save with early registration
We have created affordable packages, choose yours and start your development on the course.
Without HW check
$200
per 1 participant
Standard
$400
per 1 participant
Two courses together
$760
per 1 participant
Annual subscription to all courses
(savings of $60,000+)
(savings of $60,000+)
$1000
per 1 participant
Course registration
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Course registration
Leave your contact details to register
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Course registration
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Do you want to be the part of the global HR group?
Join the Telegram chat, where we post all updates and free webinars
Join chat How a course is taught
1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework with verification by the course author
Each webinar has a practical task that you must do to get a diploma
3
Case studies of participants
We communicate in Telegram chat and discuss participants' cases
4
Getting a diploma
Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
So coveted and valuable
- Integrates into Linkedin and HH profiles
- Each diploma has a unique code
- QR code on the diploma leads to the online version
- Impossible to forge
- Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example
The course is led by Mike Pritula - the #1 expert in the online AI HR field
- Creator of Mike Pritula Academy and PapaHR AI software
- #1 Opinion Leader in HR since 2019
- Author of the largest Youtube HR channel
- 20 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce
- Implemented more than 50 HR projects
- Formed 4 HR teams in different businesses
- Top 10 best HR CIS
- Since 2010 engaged in online training
- HRCI representative in CIS, prepares for SHRM certification
- Holder of PHRi, SHRM-CP, HCI sHRBP
- Started HRCI certification preparation courses in 10+ countries
- Over 100'000 trained HR and managers
- Author of HR competency model
- Author of the most comprehensive HR audit checklist
- HR Person of the Year of Ukraine (2018) and Belarus (2017)
- Over 100 published articles and presentations
- Over 5 million views of articles
- Author of a column on Lifehacker. ru
- Author of the books "Resume for a Million" and "AI in HR".
👨🎓100'000 HR
That's exactly how many participants have taken our courses since 2012
🌍 185 countries
USA, India, Spain, France, Ukraine, Kazakhstan and others
📚 135+ courses
For HR, recruiters, executives and business people
🗣️ 30 languages
We train in different languages and make HR more accessible
What you will get on the course about Solving Business Problems
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Intensive course workOn the course you are not a passive listener, but actively participate in online chat during the class, in Telegram chat between classes, as well as practicing all the knowledge gained and get feedback from the author of the course -
ToolsYou will get a large variety of proven tools that the author has tested in a wide variety of companies, many of which were developed personally, as well as examples from top companies -
Ready-made solutionsYou will not need to develop all the solutions yourself. You will immediately receive ready-made solutions based on the "Take and Do" principle. Your task will only be to adapt all the tools you receive to your company -
ExamplesWe'll have plenty of examples and case studies from companies in a wide variety of industries on how they solved business challenges with HR tools. You will surely find many ideas for yourself -
HomeworkIn your homework assignments, you will customize all the tools and solutions for your business, and the course author will personally check how you did. -
Private chatAll students are added to a closed Telegram chat where they can ask questions and get help, share experiences, find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT
Training on the course: recorded classes, practice and support
All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.
For communication and support, all participants communicate in a dedicated Telegram chat room.
For communication and support, all participants communicate in a dedicated Telegram chat room.
❓ Frequently asked questions (Q&A)
Answer: The CMO is responsible for marketing strategy, brand growth, budget management, and team management. In our course, you will explore all of the key areas of responsibility for a CMO and gain the tools to put them into practice.
Answer: To become a CMO, you need to be able to build a marketing strategy, work with finances, manage a team, and present results to the CEO. Our 8-session course will give you a complete set of templates and tools to move up to the CMO level.
Answer: The main skills are strategic thinking, working with budgets (CAC, LTV, ROMI), brand management, digital marketing, and leadership. Each lesson in the course is dedicated to developing these specific competencies.
Answer: The course teaches you how to develop a marketing strategy, analyze the market, manage a budget, build a brand plan, develop a digital funnel, and use AI. Everything is taught in a practical format with ready-made templates.
Answer: The course consists of eight 45-minute sessions. Each session is a separate practical module with tools and materials for CMO work.
Answer: Yes, the course is designed so that marketers of any level can understand the role of a CMO and master key tools. It is suitable for both specialists who want to grow and department heads.
Answer: After each session, you will receive a set of working files: Excel spreadsheets, Notion templates, Brand Plan, Digital Dashboard, KPIs for the team, AI Roadmap. The result is a complete CMO Toolbox.
Answer: CMO salaries vary greatly depending on the company and market. In international corporations, they can reach $10,000–20,000+ per month, while in startups they are lower but come with options and bonuses. Our course helps you reach the level of competence required for such a position: the ability to build a strategy, manage a budget, a team, and digital marketing—all of which directly affect a CMO's income.
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