CCO: Chief Customer Officer & Director of Customer Care Course
Master Customer Strategy & Leadership

Online recording course by Mike Pritula
Classes are posted once a week with homework, 8 classes in total
✍︎ Homework check and ⎆diploma after the course

How the class is going

View a sample session of this course

✋I'm sure you're familiar with these problems:
• Customers are dissatisfied with the quality of service and you don't understand how to improve their experience
• The support team is overwhelmed and you don't know how to optimize their performance
• Metrics like NPS and CSAT remain low, and you don't see why
• You're not sure how to implement modern technology to improve your service process
• It is difficult to find a balance between customer expectations and the company's capabilities

✈️ This course will help you:
✔ Conduct an audit of customer service performance and identify key areas for improvement
✔ Develop a strategy that will increase customer satisfaction
✔ Create a strong and motivated support team
✔ Optimize processes and implement modern technologies such as AI and automation
✔ Learn to work with metrics and data to make informed decisions

🔥 After the course you will be able to:
🔹 Create and implement customer service strategies that improve business results
🔹 Develop the team and increase its efficiency
🔹 Use key metrics to monitor quality of service
🔹 Handle conflicts and difficult clients in a professional and confident manner
🔹 Introduce innovative approaches that will make your service competitive

🤝 Suitable for all:
• Directors and heads of customer service departments
• Managers who want to improve the quality of service in their company
• HR professionals who want to improve the customer experience of employees
• Professionals seeking career development in the Customer Care sector

🚀 Join the course and become a leader who will take customer service to the next level!

Four reasons to enroll in this course now

Don't miss your chance!
  • Who this course is for
    • Customer Care executives and directors or anyone who would like to become one
  • What you'll learn to do
    • Create and develop customer support and care service
  • Benefit
    • You'll get a complete set of tools from auditing and strategy to metrics for effective performance
  • Differentiation from other courses
    • This course allows you to learn the profession of CCO (Chief Customer Officer) in a short period of time

The program of the course about Customer support

Don't miss your chance!

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 1: Role and Responsibilities of the Director of Customer Care
  • Main tasks and key functions in the company.
  • Impact on customer experience and business results.
  • Key KPIs: NPS, CSAT, CES, FCR.
  • Interaction with other departments (marketing, sales, product).
  • Leadership and change management in customer service.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 2: Auditing Customer Care performance
  • Audit Goals and Objectives: how to assess the current situation.
  • Customer Journey Mapping: analyzing the customer journey.
  • Data collection methods: surveys, interviews, feedback.
  • Evaluation of key processes and indicators.
  • SWOT analysis: strengths and weaknesses of the team.
  • Identifying bottlenecks and defining growth points.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 3: Developing a customer service strategy
  • Building the vision and mission of customer service.
  • Defining long-term and short-term goals.
  • Development of service policy and standards.
  • Selection of service model: omnichannel, self-service and others.
  • Preparation and implementation of the strategy.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 4: Managing the Customer Care Team
  • Recruitment and adaptation of employees in the team.
  • Training and development: regular trainings and coaching.
  • Motivation systems: financial and non-financial.
  • Performance management: regular appraisals and feedback.
  • Building a culture of support and engagement.
  • Creating career tracks for employees.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 5: Process Optimization, AI and Automation
  • Analysis of current processes: how to determine what needs to be optimized.
  • Using CRM and CCM systems.
  • Implementation of automation: chatbots, AI and self-service.
  • Building SLAs (service levels) and SOPs (operational standards).
  • Monitoring and quality control of processes.
  • Cases of successful automation in customer service.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 6: Key metrics and analytics
  • Metrics for measuring customer experience: NPS, CSAT, CES.
  • Team performance metrics: AHT, FCR, SLA.
  • Analyzing feedback from customers.
  • Reporting systems and data visualization.
  • Using analytics for decision making.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 7: Dealing with difficult clients and situations
  • Types of difficult clients and basic approaches to working with them.
  • Conflict management: active listening techniques.
  • Escalation: how and when to involve the manager.
  • Standards of communication in crisis situations.
  • Building a plan to prevent negative feedback.
  • The role of empathy in working with clients.

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 8: Innovation and the Future of Customer Service
  • New technologies in Customer Care: what is important to know.
  • Trends and best practices at the global level.
  • The role of artificial intelligence and big data in customer care.
  • Innovative approaches to omnichannelization.
  • How to stay competitive in a changing world.
  • Building long-term plans for service development.
Compare Pricing – Best Value for Your Career
See why our annual "The Netflix of HR" subscription is the smartest investment in your career!

How the Customer Experience course is taught

1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
3
A case study of the participants
We chat on Telegram and discuss participants' cases remotely
4

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
  • Integrates into Linkedin and HH profiles
  • Each diploma has a unique code
  • QR code on the diploma leads to the online version
  • Impossible to forge
  • Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Who leads?

Course author and facilitator Mike Pritula

  • Founder of Mike Pritula Academy and PapaHR software
  • #1 HR Opinion Leader in 2019
  • Author of the largest Youtube HR channel
  • 20 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce
  • Realized more than 50 HR projects
  • Formed 4 HR teams in different businesses.
  • Top 10 best HR CIS
  • Since 2010 he has been engaged in online training
  • HRCI representative in CIS, prepares for SHRM certification.
  • Holder of PHRi, SHRM-CP, HCI sHRBP certifications.
  • The first to launch online HRCI certification preparation courses in more than 10 countries.
  • More than 10000 trained HR
  • Author of HR competency model
  • Author of the most complete HR audit checklist
  • HR Person of the Year of Ukraine (2018) and Belarus (2017)
  • More than 100 published articles and presentations
  • More than 5 mln views of articles
  • Author of a column on the Lifehacker.ru website
  • Author of the books "Resume for a Million" and "AI in HR"

HR-persona

by Headhunter Ukraine and Belarus
TOP-20

HR leaders by Headhunter
TOP-5 HR

by delo.ua
#1

HRCI CIS representative

What's inside the online course about Customer Service

Here is what you will get on the course
  • Intensive course work
    In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
  • Tools
    You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
  • Ready-made solutions
    You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
  • Examples
    We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using tools. You are sure to find many ideas for yourself
  • Homework assignments
    In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
  • Chat room
    All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT

How the course on Customer Care is taught

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.
Contact us in any way you like:
Text us on Telegram
Text us on Viber with PC
Text us on Viber with smartphone
Text us on WhatsApp
E-mail us