Recruitment sales & funnel
From sales texts to negotiation

Recordered online course with homework checked by Mike Pritula
6 lessons to complete the course and obtain a diploma
✍︎ Homework check and ⎆diploma after the course
We open 1 lesson per week

How the class is going

View a sample session of this course

The recruitment funnel is a very powerful analytical tool for handling a vacancy, which shows immediately where you have a problem. The funnel works in a similar way to a sales funnel, you have potential candidates at the entrance and hires at the exit. And the art is to build a funnel that is guaranteed to make hires out of candidates.

Four reasons to enrol now

Don't miss your chance!
  • Who is this course for
    For all those who are recruiting candidates and want to build a top hiring flywheel
  • What the course will give you
    Understanding how the recruitment funnel works, how you can turn potential candidates into applicants who are interested and recruit the best
  • Benefit
    The course will enable you to recruit more and better candidates than without understanding how the funnel works and how sales work in recruitment
  • Difference from other courses
    The course is based on state-of-the-art recruitment models and is unparalleled

Course programme on Sales in Recruitment

Don't miss your chance!

Recorded class

Recorded class

Class 1 What's wrong with your recruitment funnel?
  • An audit of the company's recruitment system
  • Key recruitment KPIs
  • What is the candidate journey map
  • What is the recruitment funnel and what does it tell you about?

Recorded class

Recorded class

Class 2 Rebuild the recruitment funnel into a talent attraction flywheel
  • How to analyse the funnel
  • Candidate Attraction and Sales Techniques FAB, AIDA, SPIN
  • Bottlenecks in your funnel
  • How to turn a funnel into a talent acquisition flywheel

Recorded class

Recorded class

Class 3 Copywriting, Storytelling and Selling Texts
  • The power of copywriting
  • How to write attracting texts
  • Job text that increases candidate conversion rates
  • How to text to passive candidates
  • The power of emotion in sales - how to use it in recruitment
  • How to avoid ghosting candidates? Why candidates don't make it to interviews

Recorded class

Recorded class

Class 4 Communication with the candidate and feedback
  • How to build a dialogue with a candidate
  • Why it is important to give feedback
  • Analysis of all phases of candidate interactions and build sales into them

Recorded class

Recorded class

Class 5 Dealing with challenging vacancies
  • A strategy for low-paying jobs
  • Strategy for challenging vacancies
  • Strategy for a company without a well-known employer brand
  • Dealing with negativity on social media and websites
  • What if the right candidates are not available

Recorded class

Recorded class

Class 6 Communication with mega-passive candidates, how to activate them
  • The power of a recruiter's personal brand
  • How many emails to write before finally giving up
  • Which emails to write
  • How to automate the writing and tracking of emails
  • How to text in messengers
  • How to deal with negativity
  • What if the candidate tells us to @#$ off, but we need him badly
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Steps in the course on Recruitment funnel

1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
3
A case study of the participants
We chat on Telegram and discuss participants' cases remotely
4

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
  • Integrates into Linkedin and HH profiles
  • Each diploma has a unique code
  • QR code on the diploma leads to the online version
  • Impossible to forge
  • Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Who leads?

Course author and facilitator Mike Pritula

  • Founder of Mike Pritula Academy
  • No.1 Opinion Leader in HR for 2019
  • HR Advisor PeopleForce.io
  • 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
  • Top 10 HR in CIS
  • Since 2010 engaged in online training
  • HRCI representative in CIS
  • PHRi certified
  • Was the first to launch HRCI online certification preparation courses in Russian
  • HR-soft author and startup consultant
  • Over 5000 trained HR professionals
  • Author of HR competency model
  • Author of the most comprehensive HR audit checklist
  • HR person of the year in Ukraine (2018) and Belarus (2017)
  • Over 100 published articles and presentations
  • Over 2 million views on articles
  • Author of a column on Lifehacker.ru
  • Author of the book "Resume for a million"

HR-persona

by Headhunter Ukraine and Belarus
TOP-20

HR leaders by Headhunter
TOP-5 HR

by delo.ua
#1

HRCI CIS representative

What's inside the course on Selling texts in recruitment

Here is what you will get on the course
  • Intensive course work
    In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
  • Tools
    You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
  • Ready-made solutions
    You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
  • Examples
    We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
  • Homework assignments
    In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
  • Chat room
    All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT

How the course about the recruitment funnel goes?

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.
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