HR employer brand

Recordered online course with homework checked by Mike Pritula
8 lessons to complete the course and obtain a diploma
✍︎ Homework check and ⎆diploma after the course
We open 1 lesson per week

The employer brand is your tool for recruiting, retaining and even motivating employees.
Whether it works for you or against you depends on your ability to manage it. Here you will need knowledge of the target audience, EVPs and Total Rewards, an understanding of outreach and targeting, social media skills and how to build an Employer Brand Ambassador or Ambassador programme. Our course will help you do just that. You will build a great HR brand

About the course

How can this HR branding training course be useful?

All information about the brand

In the HR brand course we will explore the latest trends in employer branding, understand the needs of generations Y and Z, audit your brand, develop an architecture and roadmap, create an analytics system and connect with the business
Working tools and cases

In addition to theory, you will get basic tools to help you build your brand and strengthen your HR branding. We will also look at case studies of companies who have been building their employer brand for many years and see what we can learn from their experience

Programme

HR brand course programme

Don't miss your chance!

Recorded class

Class 1: Employer brand basics

Overview of the global employer branding market
Key trends and lessons for 2024. HR branding now
How will changes in the political, economic, social, technological, environmental and legal environment affect your employer brand strategy?
The role and responsibility of the employer brand leader

Recorded class

Class 2: Target audience research for the employer brand

Employer brand strategy
Who we build a strong internal employer brand for
Identifying target audiences
Conducting research on target audiences
Developing a portrait of target audiences

Recorded class

Class 3. Strategic employer brand

Conducting a strategic audit of employer branding
Conducting external market analysis using PESTEL methodology to understand key trends
Best internal and external employer brand research techniques for EVP strategy development
Employer brand building
Adaptation and implementation of employer brand roadmap
Development of employer brand architecture.

Recorded class

Class 4: Employer brand analysis and reporting

Develop key employer brand indicators for your strategy
Defining the scope of your metrics and aligning them with your organisation's goals
Defining your employer brand KPIs
Engaging leaders through analytics and reporting
Developing an employer brand indicator dashboard.

Recorded class

Class 5. Current employer brand communication practices and social media

Development and activation of a communication plan
Activating the employer brand and EVP online and offline
Latest global social media research
Conducting a social media audit
Development of a social media policy
Developing an employer brand ambassador programme.
Global social media landscape - key platforms and focus
Using social media in employer branding - how to optimise reach and achieve business impact
Aligning social media strategy with your employer branding goals
Paid online community building versus organic growth
Promoting the employer brand

Recorded class

Class 6. Linking employee and customer experience

Aligning candidate and employee experience with your brand position and values
Linking interactions with customers and employees
Current practices in brand experience development. What role does HR branding play
Understanding the relationship between employee, customer and shareholder value
Aligning employer and customer brand strategy
Segmenting employees to optimise the employee experience
Activating your employer value proposition (EVP) throughout the employee lifecycle
Localisation of your employer brand strategy to optimise its relevance.

Recorded class

Class 7: Future trends in employer branding

What does 'The Future of Work' look like? What will the HR brand be like in the future?
Key technological and social trends shaping the future of employer branding
Customising and personalising the employee experience
The future of the employee and candidate
Company experience
Developing a 3 year plan and forecast for your employer brand strategy.

Recorded class

Class 8: HR tools in employer branding

Creating a Tilde based landing page
Creating creativity for social media with Crello and Canva
Running targeting ads on Facebook and Instagram
Writing sales texts for jobs

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Do you want to be the part of the global HR group?

Join the Telegram chat, where we post all updates and free webinars

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Diploma of HR Professional after completing the course
So coveted and valuable

Integrates into Linkedin and HH profiles
Each diploma has a unique code
QR code on the diploma leads to the online version
Impossible to forge
Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Early birds

We have made different packages, choose your own and start your development on the course

Join the Telegram chat of course participants and those interested in HR Brand

Telegram chat

Steps in the course

1

Webinar recording

You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week

2

Homework checked by the course author

Each webinar has a practical task that you must do to get a diploma

3

A case study of the participants

We chat on Telegram and discuss participants' cases remotely

4

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course

Registration

Who leads?

Course author and facilitator Mike Pritula

Founder of Mike Pritula Academy
No.1 Opinion Leader in HR for 2019
HR Advisor PeopleForce.io
15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
Top 10 HR in CIS
Since 2010 engaged in online training
HRCI representative in CIS
PHRi certified
Was the first to launch HRCI online certification preparation courses in Russian
HR-soft author and startup consultant
Over 5000 trained HR professionals
Author of HR competency model
Author of the most comprehensive HR audit checklist
HR person of the year in Ukraine (2018) and Belarus (2017)
Over 100 published articles and presentations
Over 2 million views on articles
Author of a column on Lifehacker.ru
Author of the book "Resume for a million"

HR-persona

by Headhunter Ukraine and Belarus

TOP-20

HR leaders by Headhunter

TOP-5 HR

by delo.ua

#1

HRCI CIS representative

Participate

What's inside the course

Here is what you will get on the course

Intensive course work

In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author

Tools

You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies

Ready-made solutions

You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company

Examples

We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself

Homework assignments

In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.

Chat room

All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.

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CONVENIENT STUDENT ACCOUNT

How HR brand management training works?

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.

How the class is going

View a sample session of this course

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Employer Brand