Attract, onboard, motivate, and retain Generation Z with AI and a data-driven approach. Not a collection of tricks — a complete HR system across 10 lessons.
Most "Gen Z courses" are 7 facts about Gen Z on Instagram and a 40-minute webinar. This is different: 10 lessons, 30 templates, a 12-month strategy. Built on data from Deloitte 2025, Gallup, Randstad and McKinsey — not on TikTok memes.
EVP → recruiting → onboarding → performance → retention → strategy. One coherent chain, not a pile of tactics from Medium.
30 ready-made prompts for Claude and ChatGPT right inside the lessons. Copy, adapt, apply — without a separate AI course.
Deloitte, Gallup, Randstad, McKinsey + cases from Google, Netflix, Unilever, Spotify, Hitachi. Benchmarks that defend your budget to the CEO.
10 lessons arranged not by topic popularity, but by the architecture of the HR system: from readiness diagnostics to a 12-month strategy. Every layer builds on the previous one.
A Gen Z profile built on data, not stereotypes. 5 key characteristics, Generational Workforce Model, the cost of ignoring it. Business case for leadership.
A Gen Z EVP Canvas in 5 steps. Deloitte 2025 benchmarks, a talent competitor analysis, cases from Spotify / Patagonia / Google.
TikTok Recruiting, skills-first hiring, AI screening. A 5-stage onboarding with an AI buddy. +82% retention over 90 days. Cases from Unilever and Hitachi.
OKRs, the SBI feedback model, AI in performance management. Total Rewards for a generation where 54% are in burnout and 52% will reject a company without DEI.
AI tutors, a career lattice instead of a ladder, internal mobility. A Predictive Turnover Model: see resignations before they happen. Stay Interviews instead of Exit.
5 competencies for a Gen Z manager. Maturity Model (Ad Hoc → Optimized). A consolidated strategy with budget, KPIs, and Executive PPTX for the board.
Not why the course matters to the HR market (we said that in the manifesto), but why it matters to you — your role, your skills, your budget.
not firefighting Gen Z turnover.
Not theory — a set of artefacts that open up tomorrow morning and go straight to work.
You can buy just this course for $500. But for the next $500 you get 160+ more academy courses — Gen Z, AI in HR, certifications, HR MBA, and everything else.
One course — 10 lessons, 30 templates, 30 AI prompts.
Everything in "Course only" plus 160+ academy courses for a year, unlimited.
Full subscription for a team of up to 10 — $250/person per year at full capacity.
45 minutes a week on Thursdays plus homework that Mike reviews personally. No marathons, no overload — a steady pace you can actually hold for 10 weeks in a row.
45 minutes on Zoom with Mike. Theory, cases, Q&A. If you couldn't make it live — the recording appears in the LMS within a couple of hours.
After the lesson, 3 templates (XLSX/DOCX) and 3 AI prompts for Claude/GPT unlock in the LMS. Download, open, adapt to your company.
3 homework options: basic (for SMB), advanced (mid-size), strategic (enterprise). Pick the one that fits your context.
Mike Pritula reviews every piece of homework himself. Comments, corrections, implementation hints — not an automated response.
In the academy's private chat — case breakdowns, peer exchange, lesson announcements. Ask colleagues "how does it work for you?" any time, 24/7.
Once all 10 assignments are complete, an Accredible diploma with a QR code is issued. Integrates with LinkedIn. Available in RU / EN / UA.
The first lesson of the course is open to everyone who hasn't decided yet. We'll walk through the Gen Z profile, Deloitte 2025 data, and how the learning works inside. No payment, no subscription, no commitment.
Not a "certificate of participation" emailed as a PDF, but a verified digital diploma on the Accredible platform — with a QR code, a unique link, and built-in integration with LinkedIn. The same platform issues diplomas for Google, Kaplan, and Udacity.
Every one of the 10 assignments is reviewed personally by Mike Pritula. Not a team of assistants, not an AI auto-reply — one person with 20 years of HR experience and 30+ systems built.
20 years in HR: Wargaming, Preply 🦄, iDeals, Starlightmedia, Alfa-Bank, PeopleForce. HRCI representative in the CIS region. Author of Preply's HR system on the path to a $1.2B valuation.
You've read the whole page, seen the program, read the FAQ. Two actions left: try the first lesson for free — or buy the course outright. The subscription with 160+ courses is the best choice, but it's your call.
Still have questions, doubts, a corporate request, or just want to talk to a real person? Every channel works — we respond within an hour during business hours.