Sales are the main driver of business. Your product can be as brilliant as you want, but if no one buys it, the business won't survive for long. What does it take to build a successful sales team? How do you choose the right salespeople? How do you train and motivate them? What is modern sales in general? This is what our course is about.
Four reasons to enrol now
Don't miss your chance!
Who is this course for
For all those involved in sales. From the ordinary salesperson to the business owner. The course is essentially a modern sales model
What the course will give you
A full understanding of how modern sales work, rather than the old-fashioned "pushing" or unnecessary cold calls
Benefit
In today's world, sales have taken a 180-degree turn. Customers no longer want to receive cold calls. Implementing modern sales techniques is the only chance of survival for your business
Difference from other courses
The sales model we look at in the course is completely different from all the other models and courses on the market. It can be described as smart and modern. This is how the world's top companies sell
Course programme for salespeople
Don't miss your chance!
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 1. Hiring the right people to sell
- How modern sales are different from anything you've seen before
- How the most successful companies sell
- Characteristics of a successful salesperson
- How chat sales have replaced telephone sales
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 2. Five characteristics of the most advanced salespeople
- What characteristics make a salesperson truly outstanding?
- Step by step development of selection tools
- Creating a Scorecard for candidates
- Preparing interview questions
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 3. Finding top salespeople
- Search on Linkedin
- Contacting candidates
- Searches through our own sales team
- Proactive candidate search
- Recruitment and candidate sourcing basics
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 4: Salesperson's first hire. Adapting salespeople
- Who to start with?
- Conducting the interview
- Finding motivation
- Selling the job
- Employee onboarding programme
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 5. How to train salespeople
- Designing a training programme
- Basic elements of the sales process
- How customers usually buy
- Creation of a training programme
- BANT Leads qualification training
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 6. Building the right salesperson
- Training salespeople in what customers do
- Helping to build a salesperson's personal brand
- Why customers do not trust all salespeople
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 7: Sales force management
- Performance-based coaching
- Implementing a coaching culture
- Developing a coaching plan together with the salesperson
- Example of a metrics based development plan
- Digging deeper
- Measuring the success of coaching
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 8. The right motivation and compensation for the sales team
- A plan for attracting new customers
- A plan for customer retention
- A plan based on customer engagement
- How to evaluate bonus plans
- Should salespeople be involved in developing the plan?
- Levels of salespeople and promotions
- Competitions to boost sales
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 9. Nurturing sales leaders
- Defining who a leader is
- Designing a leadership development programme
- Leadership requirements
- The most common problems for the aspiring sales leader
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 10. How to generate leads
- The idea of a sales flywheel
- How to get customers to come looking for you
- How to get on top of Google
- How it works
- How to create content
- How to use social media
- Sales tips
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 11. How to convert leads
- The task of marketing
- How you should and should not evaluate leads
- Customer journey matrix and customer avatar
- Using the matrix
- How a salesperson can convert customers into buyers
- The right sales script
- Prioritise leads
- How to convert sales from outbound to inbound
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 12. Interaction with marketing
- Cooperation agreement with marketing
- Development of marketing SLA and sales SLA
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 13. Technology for faster sales
- How to speed up leads through technology
- Speed up lead acquisition
- Accelerate lead acquisition
- Automatic reporting
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 14. Organising experiments to increase sales
- Giving ideas to boost sales
- Best practices for implementing ideas
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 15. Case studies of the most successful experiments
- Affiliate Programme
- Updated Lead Qualification Matrix
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
- Class 16. The future of sales
- What will change in the future
- Modern sales research
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Steps in the course on online course about sales
1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
3
A case study of the participants
We chat on Telegram and discuss participants' cases remotely
4
Getting a diploma
Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
So coveted and valuable
- Integrates into Linkedin and HH profiles
- Each diploma has a unique code
- QR code on the diploma leads to the online version
- Impossible to forge
- Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example
Who leads?
Course author and facilitator Mike Pritula
- Founder of Mike Pritula Academy
- No.1 Opinion Leader in HR for 2019
- 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
- Top 10 HR in CIS
- Since 2010 engaged in online training
- HRCI representative in CIS
- PHRi certified
- Was the first to launch HRCI online certification preparation courses in Russian
- HR-soft author and startup consultant
- Over 5000 trained HR professionals
- Author of HR competency model
- Author of the most comprehensive HR audit checklist
- HR person of the year in Ukraine (2018) and Belarus (2017)
- Over 100 published articles and presentations
- Over 2 million views on articles
- Author of a column on Lifehacker.ru
- Author of the book "Resume for a million"
HR-persona
by Headhunter Ukraine and Belarus
TOP-20
HR leaders by Headhunter
TOP-5 HR
by delo.ua
#1
HRCI CIS representative
What's inside the course on modern sales
Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
Tools
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
Examples
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT
How the course for sales managers and salespeople works
All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.
For communication and support, all participants communicate in a dedicated Telegram chat room.
For communication and support, all participants communicate in a dedicated Telegram chat room.
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