When Olya started her career in sales, she faced numerous rejections and failures. Despite her best efforts, she could not achieve the desired results. One day she found a course that promised to reveal the secrets of professional sales and give her the necessary tools for success. Having mastered the techniques of SPIN, AIDA, FAB and BANT, Olya began to understand how to correctly identify clients' needs and offer them ideal solutions. Soon she became one of the best salespeople in her company, and her income increased several times over.
Our course combines best practices and time-tested tools. This course is designed for those who are ready to change their lives and reach new heights in their career.
In the course you will learn:
- How to apply SPIN, AIDA, FAB techniques to increase sales
- Modern methods of finding and attracting customers through various channels
- Effective techniques for negotiating and closing deals
- Tools for time management and increasing productivity
- How to use modern technologies and CRM-systems to automate work
Start your path to success today and learn how to become a true master of sales, ready to conquer the top and achieve outstanding results.
Our course combines best practices and time-tested tools. This course is designed for those who are ready to change their lives and reach new heights in their career.
In the course you will learn:
- How to apply SPIN, AIDA, FAB techniques to increase sales
- Modern methods of finding and attracting customers through various channels
- Effective techniques for negotiating and closing deals
- Tools for time management and increasing productivity
- How to use modern technologies and CRM-systems to automate work
Start your path to success today and learn how to become a true master of sales, ready to conquer the top and achieve outstanding results.
Four reasons to enrol now
Don't miss your chance!
Who is this course for
- For anyone who wants to become a successful salesperson and learn advanced sales techniques and methods.
What you will learn to do
- Develop effective sales skills using techniques such as SPIN, AIDA, FAB, BANT and others.
Benefit
- You will learn how to find and attract customers through various channels, negotiate and close deals effectively.
Difference from other courses
- Most courses teach the fundamentals of sales, but this course provides professional techniques and tools to maximize results in any industry.
Program of the course about Successful Sales
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 1: Sales Fundamentals and Buyer Psychology
- 1. Introduction to sales: the role and importance of sales in business.
- 2. The main stages of sales.
- AIDA technique (Attention, Interest, Desire, Action): attracting attention, arousing interest, creating desire, inducing action.
- SPIN methodology (Situation, Problem, Implication, Need-payoff): identifying the situation, problems, consequences and needs of the client.
- 3. Buyer psychology: how to understand the needs and motives of customers.
- FAB (Features, Advantages, Benefits) technique: working with features, advantages and benefits.
- Expectation List technique: making a list of customer expectations and needs.
- 4. Creating a value proposition.
- Value Proposition Canvas: identifying the key values for the client.
- 5. Establishing trust and creating a long-term relationship.
- The "Mirroring" technique: using similar gestures and words to build trust.
- Working with references and testimonials.
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 2: Methods of finding and attracting clients
- 1. Overview of different customer search channels (online and offline).
- Using SWOT tool to analyze the search channels.
- 2. Researching the target audience and creating customer avatars.
- Buyer Persona technique: creating profiles of ideal customers.
- 3. Cold calls, messages and emails: strategies and examples.
- The BANT (Budget, Authority, Need, Timing) technique: identifying a client's budget, authority, needs and timing.
- The "5-touch" method: a strategy of multiple contacts.
- 4. Using social networks to attract clients.
- SMM tools: using targeted advertising and content marketing.
- Social Selling techniques: creating a personal brand in social networks, working with Linkedin
- 5. The role of networking events and exhibitions in attracting clients.
- Elevator Pitch technique: short and persuasive presentation.
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 3: Sales technique and negotiation
- 1. Basic sales techniques and methods.
- The Ladder of Persuasion technique: step-by-step persuasion of the client.
- 2. Active listening and identifying the client's needs.
- The Open Questions technique: using questions to reveal the client's needs.
- 3. Presenting a product or service: key points.
- Storytelling technique: using stories to present the product.
- 4. Dealing with objections: strategies and examples.
- LAER (Listen, Acknowledge, Explore, Respond) method: listen, acknowledge, explore, respond.
- Feel, Felt, Found: how to manage objections.
- 5. Closing the deal: techniques and psychology of closing sales.
- Technique "Alternative Choice": giving the client a choice between two options.
- The "Direct Closing" technique: a direct offer to close the deal.
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 4: Time Management and Productivity in Sales
- 1. Planning and organization of a salesman's working day.
- Pomodoro technique: time management technique.
- GTD (Getting Things Done) technique: organizing and performing tasks.
- 2. Setting goals and control over their achievement.
- SMART goals: specific, measurable, achievable, relevant and time-bound goals.
- 3. Time management tools and techniques.
- Eisenhower Matrix technique: task prioritization.
- Time Blocking tools: blocking time for tasks.
- 4. Sales Process Automation.
- CRM tools: using CRM to automate and manage customer data.
- 5. Personal and Work Life Balance: preventing burnout.
- Wheel of Life technique: balancing different aspects of life.
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 5: Using Technology and CRM in Sales
- 1. Overview of modern technologies for sales.
- Use of chatbots and AI: automation of interaction with customers.
- 2. Introduction to CRM-systems: why they are needed and how to use them.
- Examples of popular CRM-systems: Salesforce, HubSpot, Zoho CRM.
- 3. Automation and data analysis in CRM.
- Tools for data analysis: reporting and analytics in CRM.
- 4. Examples of successful use of technologies in sales.
- Case studies: analyzing successful technology implementations.
- 5. The future of technology in sales: trends and forecasts.
- Overview of trends: Big Data, Machine Learning, AR/VR in sales.
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 6: Analyzing Results and Improving Processes
- 1. Key performance indicators (KPI) in sales.
- Definition and measurement of KPIs: CAC, LTV, conversion, average check.
- 2. Methods of analyzing and interpreting data.
- Analyzing the sales funnel: using Sales Funnel tool.
- 3. Developing an improvement plan based on the analysis.
- The Deming Cycle technique (PDCA): plan, do, check, act.
- 4. Customer feedback: how to collect and use it.
- Tools for collecting feedback: surveys, interviews, NPS.
- 5. Continuous training and development of the salesperson: resources and tools.
- Learning platforms: Coursera, Udemy, LinkedIn Learning.
- Books and articles: recommendations for professional development.
Early birds
We have made different packages, choose your own and start your development on the course
Standard
$400
per 1 participant
With a supervisor
$950
for the employee and the manager
With a supervisor+
$1330
for the employee and the manager
Winning team
$4370
for a team of up to 10 participants
Course registration
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Course registration
Leave your contacts for registration
We'll be in touch shortly
Course registration
Leave your contacts for registration
We'll be in touch shortly
Course registration
Leave your contacts for registration
We'll be in touch shortly
How to learn on the course about Effective Selling
1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
3
A case study of the participants
We chat on Telegram and discuss participants' cases remotely
4
Getting a diploma
Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
So coveted and valuable
- Integrates into Linkedin and HH profiles
- Each diploma has a unique code
- QR code on the diploma leads to the online version
- Impossible to forge
- Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example
Who leads?
Course author and facilitator Mike Pritula
- Mike Pritula Academy founder
- No. 1 Opinion Leader in HR in 2019
- HR Advisor PeopleForce.io
- 17 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa Bank
- Implemented more than 50 HR projects
- Formed 4 HR teams in different businesses
- Top 10 best HR CIS
- Since 2010 he has been involved in online training
- HRCI representative in CIS
- PHRi certification holder
- He was the first to launch online HRCI certification preparation courses in more than 10 countries.
- More than 10000 trained HR
- Author of HR competency model
- Author of the most comprehensive HR audit checklist
- HR Person of the Year of Ukraine (2018) and Belarus (2017)
- More than 100 published articles and presentations
- More than 2 million views of articles
- Author of a column on the Lifehacker.ru website
- Author of the book "Resume for a Million" and "AI in HR"
HR-persona
by Headhunter Ukraine and Belarus
TOP-20
HR leaders by Headhunter
TOP-5 HR
by delo.ua
#1
HRCI CIS representative
What's inside the online course on Sales Techniques
Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
Tools
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
Examples
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT
How is the training on the course for salespeople
All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.
For communication and support, all participants communicate in a dedicated Telegram chat room.
For communication and support, all participants communicate in a dedicated Telegram chat room.
Contact us in any way you like: