What is the difference between HR Marketing and Employer Branding?
HR Marketing focuses on using promotional tools and strategies to attract talent by showcasing the company's value. It involves crafting and delivering targeted campaigns that position the company as a desirable employer. This marketing for HR aligns with recruitment needs to engage potential candidates effectively.
On the other hand, Employer Branding defines the essence of the company’s identity, including its value proposition, target audience, and communication strategies. It is the foundation upon which HR and marketing efforts are built, creating a unified message that resonates with both current employees and prospective talent. The combination of HR and marketing ensures that the brand remains consistent and compelling across all touchpoints, while HR tech marketing leverages innovative tools to reach and engage a broader audience.
On the other hand, Employer Branding defines the essence of the company’s identity, including its value proposition, target audience, and communication strategies. It is the foundation upon which HR and marketing efforts are built, creating a unified message that resonates with both current employees and prospective talent. The combination of HR and marketing ensures that the brand remains consistent and compelling across all touchpoints, while HR tech marketing leverages innovative tools to reach and engage a broader audience.
What the HR Marketing course will help you do
-
A comprehensive set of information on HR MarketingIn the course you will learn what HR Marketing is and how it can help in company recruitment. We will explore all areas of HR Marketing from internal to external -
Working tools and casesIn the course we will look at case studies of successful companies and how they promote the employer brand using HR Marketing, and understand how each tool works and practise using them
HR Marketing training programme
Don't miss your chance!
Recorded class
Recorded class
Class 1: Online presence of the company. Talent community and Gamification
- HR marketing management
- Launch of a career website
- Recruitment gamification
- Building a talent community
- Designing a career page on Tilda
- Case study: Wargaming
Recorded class
Recorded class
Class 2. Recommendation of candidates by employees. ATS and chatbots.
- Intranet platforms and chat rooms
- Employee reference programmes
- ATS
- Chatbots
- The process of developing your referral programme
- Case study: Google
Recorded class
Recorded class
Class 3. Digital Marketing
- Content marketing
- Video marketing
- SEO
- Learning to write flashy texts and select pictures
- Case study: iDeals
Recorded class
Recorded class
Class 4: Paid advertising
- Google Adwords
- Google Analytics
- Remarketing and its format
- Launching the first advertising campaign
- Case studies on the subject
Recorded class
Recorded class
Class 5. Working with social media
- Paid social media advertising
- Promotion on Facebook
- Promotion on Twitter
- Promotion on Linkedin
- Promotion on Youtube
- Promotion with Instagram
- Register your company page on all networks
- Case studies on the subject
Recorded class
Recorded class
Class 6: Measuring HR Marketing Results
- HR marketing analytics
- Recruitment costs
- Timeframe for closing vacancies
- Sources of candidates
- Quality of candidates
- Creating a report to monitor performance
- Case studies on the subject
Early birds
We have made different packages, choose your own and start your development on the course
Standard
$350
Per 1 participant
Two courses together
$660
Per 1 participant
Three courses together
$990
Per 1 participant
Super brand
$1370
Per 1 participant
Course registration
Leave your contact details for registration
We will be in touch shortly
Course Registration
Leave your contact details for registration
We will be in touch shortly
Course Registration
Leave your contact details for registration
We will be in touch shortly
Course Registration
Leave your contact details for registration
We will be in touch shortly
Course Registration
Leave your contact details for registration
We will be in touch shortly
Steps in the course
1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
3
A case study of the participants
We chat on Telegram and discuss participants' cases remotely
4
Getting a diploma
Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
So coveted and valuable
- Integrates into Linkedin and HH profiles
- Each diploma has a unique code
- QR code on the diploma leads to the online version
- Impossible to forge
- Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example
Who leads?
Course author and facilitator Mike Pritula
- Founder of Mike Pritula Academy
- No.1 Opinion Leader in HR for 2019
- 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
- Top 10 HR in CIS
- Since 2010 engaged in online training
- HRCI representative in CIS
- PHRi certified
- Was the first to launch HRCI online certification preparation courses in Russian
- HR-soft author and startup consultant
- Over 5000 trained HR professionals
- Author of HR competency model
- Author of the most comprehensive HR audit checklist
- HR person of the year in Ukraine (2018) and Belarus (2017)
- Over 100 published articles and presentations
- Over 2 million views on articles
- Author of a column on Lifehacker.ru
- Author of the book "Resume for a million"
HR-persona
by Headhunter Ukraine and Belarus
TOP-20
HR leaders by Headhunter
TOP-5 HR
by delo.ua
#1
HRCI CIS representative
What's inside the course
Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
Tools
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
Examples
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT
How HR marketing training works?
All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.
For communication and support, all participants communicate in a dedicated Telegram chat room.
For communication and support, all participants communicate in a dedicated Telegram chat room.
How the class is going
View a sample session of this course
This is a strategic approach that combines marketing principles with human resource management practices. In fact, an HR marketer acts as a promoter of his “product”, his company, presenting it to a “client”, a potential candidate, in order to interest him. Just as marketers lead a client through the funnel to purchase, HR leads a candidate to a specific position and through the entire path of his work in the company. We will teach you how to best “sell” your company, stimulating candidate demand and increasing their motivation to work for you.
HR attract employees and establish an emotional connection with them. This means telling the company’s story, showing the role of people in it, keeping staff informed of changes, reinforcing information about cultural values, actively involving personnel in business life, training and constantly developing them so that the company’s capabilities as a whole grow.
HR's task is to attract the right people to the company and make sure they are motivated to work here. Professionals strive to work in the best teams and conditions, and this is the task of marketing - to show that your company is exactly the place where you can grow, develop, and work comfortably. An HR marketer presents and "sells" the company to the best specialists, and they already bring real success and profit to the business.
An HR marketer needs to learn how to work with all major social networks, and we will introduce you to all the main networks and formats for working with them. You will also need Google Analytics metrics and the ability to set up paid advertising, write texts that arouse interest and trust, and select the right image formats. Skills in working with ATS systems, using chatbots, and knowledge of general gamification will also be important. We provide all this and even more in our course.
Contact us in any way you like: