HR Marketing

Recordered online course with homework checked by Mike Pritula
6 lessons to complete the course and obtain a diploma
✍︎ Homework check and ⎆diploma after the course
We open 1 lesson per week

What is the difference between HR Marketing and Employer Branding?

HR Marketing is the tools to promote the employer brand.

Employer branding is about defining the company brand, its value proposition, target audience and communication.

What the HR Marketing course will help you do

  • A comprehensive set of information on HR Marketing
    In the course you will learn what HR Marketing is and how it can help in company recruitment. We will explore all areas of HR Marketing from internal to external
  • Working tools and cases
    In the course we will look at case studies of successful companies and how they promote the employer brand using HR Marketing, and understand how each tool works and practise using them
Join the Telegram chat for course participants and those interested in Employer Brand and HR Marketing

HR Marketing training programme

Don't miss your chance!
Recorded class
Recorded class
Class 1: Online presence of the company. Talent community and Gamification
  • HR marketing management
  • Launch of a career website
  • Recruitment gamification
  • Building a talent community
  • Designing a career page on Tilda
  • Case study: Wargaming
Recorded class
Recorded class
Class 2. Recommendation of candidates by employees. ATS and chatbots.
  • Intranet platforms and chat rooms
  • Employee reference programmes
  • ATS
  • Chatbots
  • The process of developing your referral programme
  • Case study: Google
Recorded class
Recorded class
Class 3. Digital Marketing
  • E-mail
  • Content marketing
  • Video marketing
  • SEO
  • Learning to write flashy texts and select pictures
  • Case study: iDeals
Recorded class
Recorded class
Class 4: Paid advertising
  • Google Adwords
  • Google Analytics
  • Remarketing and its format
  • Launching the first advertising campaign
  • Case studies on the subject
Recorded class
Recorded class
Class 5. Working with social media
  • Paid social media advertising
  • Promotion on Facebook
  • Promotion on Twitter
  • Promotion on Linkedin
  • Promotion on Youtube
  • Promotion with Instagram
  • Register your company page on all networks
  • Case studies on the subject
Recorded class
Recorded class
Class 6: Measuring HR Marketing Results
  • HR marketing analytics
  • Recruitment costs
  • Timeframe for closing vacancies
  • Sources of candidates
  • Quality of candidates
  • Creating a report to monitor performance
  • Case studies on the subject

Early birds

We have made different packages, choose your own and start your development on the course
Per 1 participant
Two courses together
Per 1 participant
Three courses together
Per 1 participant
Super brand
Per 1 participant
Do you want to be the part of the global HR group?
Join the Telegram chat, where we post all updates and free webinars
Join chat

Steps in the course

Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
A case study of the participants
We chat on Telegram and discuss participants' cases remotely

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
  • Integrates into Linkedin and HH profiles
  • Each diploma has a unique code
  • QR code on the diploma leads to the online version
  • Impossible to forge
  • Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Who leads?

Course author and facilitator Mike Pritula

  • Founder of Mike Pritula Academy
  • No.1 Opinion Leader in HR for 2019
  • 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
  • Top 10 HR in CIS
  • Since 2010 engaged in online training
  • HRCI representative in CIS
  • PHRi certified
  • Was the first to launch HRCI online certification preparation courses in Russian
  • HR-soft author and startup consultant
  • Over 5000 trained HR professionals
  • Author of HR competency model
  • Author of the most comprehensive HR audit checklist
  • HR person of the year in Ukraine (2018) and Belarus (2017)
  • Over 100 published articles and presentations
  • Over 2 million views on articles
  • Author of a column on
  • Author of the book "Resume for a million"


by Headhunter Ukraine and Belarus

HR leaders by Headhunter


HRCI CIS representative

What's inside the course

Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.

How HR marketing training works?

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.

How the class is going

View a sample session of this course
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