Corporate culture

Recordered online course with homework checked by Mike Pritula
6 lessons to complete the course and obtain a diploma
✍︎ Homework check and ⎆diploma after the course
Corporate culture eats strategy for breakfast, lunch and dinner.
If you don't start managing your corporate culture - business will never be effective. Find out in this course how to start managing culture in your company

How this course will be useful
  • A comprehensive set of information on corporate culture
    You will learn the 8-step model for building a corporate culture, learn how to describe the company culture, implement it, measure it, train employees on it, build staff selection based on values and communicate the culture in the company on an ongoing basis
  • Working tools and cases
    In addition to working tools, we will explore best practices in building the culture of companies such as Netflix, Google, Buffer, Basecamp, Starbucks, Miro
Case studies of companies that we will look at in the course
Join the Telegram chat of course participants and those interested in Corporate Culture

Course programme

Start training as soon as you pay

Recorded class with a feedback on the homework

Recorded class with a feedback on the homework

Class 1. What is company culture
  • Can it be created
  • The importance of culture in business
  • How culture appears
  • Case study: Netflix corporate culture
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 2. The eight-step model
  • Describing employee behaviour
  • Creating rituals
  • Selecting people who fit the culture
  • Integrating newcomers into the culture
  • Communicating the culture
  • Training employees on culture
  • Managing culture by leading by example
  • Supporting culture through responsibility
  • Case study: Miro's corporate culture
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 3: Describing company culture through desired employee behaviour
  • What you want from your employees
  • Mistakes in the culture description
  • Who to include in the cultural description process
  • The process of describing culture
  • What to do with the previous values
  • Vision, mission, values.
  • Case study: Tesla corporate culture
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 4. Implementing culture into everyday life. Selecting people who fit the culture
  • What are corporate culture rituals
  • The power of repetitive rituals
  • The value of repetition
  • Rituals or discipline
  • Case study: Starbucks corporate culture
  • Typical mistakes
  • Designing interview questions
  • Using personality tests
  • Already employed employees
  • Integration of new employees into the culture
  • Case study: Buffer corporate culture
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 5. Launching a new culture. Communicating culture in the organisation and training employees
  • Posters, TV
  • Website, e-mail signature, in-house advertising
  • Training employees on the new culture
  • Using each situation to teach the culture
  • Annual training
  • Culture based on personal examples
  • Building a culture of responsibility
  • Using questionnaires
  • Conducting a staff appraisal
  • Launch preparation
  • Launch
  • How to measure culture
  • Case study: Basecamp's corporate culture
Recorded class with a feedback on the homework
Recorded class with a feedback on the homework
Class 6. Building a company culture of success and its 7 elements
  • Transparency
  • Positivity
  • Measurements
  • Recognition
  • Uniqueness
  • Listening
  • Mistakes
  • Case study: Starbucks corporate culture

Payment - early birds

Start your development on the course
Per 1 participant
Two courses together
Per 1 participant
Three courses together
Per 1 participant
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Steps in the course

Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
A case study of the participants
We chat on Telegram and discuss participants' cases remotely

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
  • Integrates into Linkedin and HH profiles
  • Each diploma has a unique code
  • QR code on the diploma leads to the online version
  • Impossible to forge
  • Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Who leads?

Course author and facilitator Mike Pritula

  • Founder of Mike Pritula Academy
  • No.1 Opinion Leader in HR for 2019
  • HR Advisor
  • 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
  • Top 10 HR in CIS
  • Since 2010 engaged in online training
  • HRCI representative in CIS
  • PHRi certified
  • Was the first to launch HRCI online certification preparation courses in Russian
  • HR-soft author and startup consultant
  • Over 5000 trained HR professionals
  • Author of HR competency model
  • Author of the most comprehensive HR audit checklist
  • HR person of the year in Ukraine (2018) and Belarus (2017)
  • Over 100 published articles and presentations
  • Over 2 million views on articles
  • Author of a column on
  • Author of the book "Resume for a million"


by Headhunter Ukraine and Belarus

HR leaders by Headhunter


HRCI CIS representative

What's inside the course

Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.

How the course goes?

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.
How the class is going
View a sample session of this course
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