Recruitment sales & funnel
From sales texts to negotiation

Recordered online course with homework checked by Mike Pritula
6 lessons to complete the course and obtain a diploma
✍︎ Homework check and ⎆diploma after the course
We open 1 lesson per week
The recruitment funnel is a very powerful analytical tool for handling a vacancy, which shows immediately where you have a problem. The funnel works in a similar way to a sales funnel, you have potential candidates at the entrance and hires at the exit. And the art is to build a funnel that is guaranteed to make hires out of candidates.

Four reasons to enrol now

Don't miss your chance!
Who is this course for
For all those who are recruiting candidates and want to build a top hiring flywheel
What the course will give you
Understanding how the recruitment funnel works, how you can turn potential candidates into applicants who are interested and recruit the best
The course will enable you to recruit more and better candidates than without understanding how the funnel works and how sales work in recruitment
Difference from other courses
The course is based on state-of-the-art recruitment models and is unparalleled
Join the course participants' Telegram chat ⇢⇢⇢

Course programme on Sales in Recruitment

Don't miss your chance!

Recorded class

Recorded class

Class 1 What's wrong with your recruitment funnel?
  • An audit of the company's recruitment system
  • Key recruitment KPIs
  • What is the candidate journey map
  • What is the recruitment funnel and what does it tell you about?

Recorded class

Recorded class

Class 2 Rebuild the recruitment funnel into a talent attraction flywheel
  • How to analyse the funnel
  • Candidate Attraction and Sales Techniques FAB, AIDA, SPIN
  • Bottlenecks in your funnel
  • How to turn a funnel into a talent acquisition flywheel

Recorded class

Recorded class

Class 3 Copywriting, Storytelling and Selling Texts
  • The power of copywriting
  • How to write attracting texts
  • Job text that increases candidate conversion rates
  • How to text to passive candidates
  • The power of emotion in sales - how to use it in recruitment
  • How to avoid ghosting candidates? Why candidates don't make it to interviews

Recorded class

Recorded class

Class 4 Communication with the candidate and feedback
  • How to build a dialogue with a candidate
  • Why it is important to give feedback
  • Analysis of all phases of candidate interactions and build sales into them

Recorded class

Recorded class

Class 5 Dealing with challenging vacancies
  • A strategy for low-paying jobs
  • Strategy for challenging vacancies
  • Strategy for a company without a well-known employer brand
  • Dealing with negativity on social media and websites
  • What if the right candidates are not available

Recorded class

Recorded class

Class 6 Communication with mega-passive candidates, how to activate them
  • The power of a recruiter's personal brand
  • How many emails to write before finally giving up
  • Which emails to write
  • How to automate the writing and tracking of emails
  • How to text in messengers
  • How to deal with negativity
  • What if the candidate tells us to @#$ off, but we need him badly

Payment - early birds

Start your development on the course
Per 1 participant
Two courses together
Per 1 participant
Three courses together
Per 1 participant
Director of Recruitment
Per 1 participant
Do you want to be the part of the global HR group?
Join the Telegram chat, where we post all updates and free webinars
Join chat

Steps in the course on Recruitment funnel

Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
A case study of the participants
We chat on Telegram and discuss participants' cases remotely

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course
Diploma of HR Professional after completing the course
So coveted and valuable
  • Integrates into Linkedin and HH profiles
  • Each diploma has a unique code
  • QR code on the diploma leads to the online version
  • Impossible to forge
  • Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Who leads?

Course author and facilitator Mike Pritula

  • Founder of Mike Pritula Academy
  • No.1 Opinion Leader in HR for 2019
  • HR Advisor
  • 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
  • Top 10 HR in CIS
  • Since 2010 engaged in online training
  • HRCI representative in CIS
  • PHRi certified
  • Was the first to launch HRCI online certification preparation courses in Russian
  • HR-soft author and startup consultant
  • Over 5000 trained HR professionals
  • Author of HR competency model
  • Author of the most comprehensive HR audit checklist
  • HR person of the year in Ukraine (2018) and Belarus (2017)
  • Over 100 published articles and presentations
  • Over 2 million views on articles
  • Author of a column on
  • Author of the book "Resume for a million"


by Headhunter Ukraine and Belarus

HR leaders by Headhunter


HRCI CIS representative

What's inside the course on Selling texts in recruitment

Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.

How the course about the recruitment funnel goes?

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.
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