HR employer brand

Recordered online course with homework checked by Mike Pritula
8 lessons to complete the course and obtain a diploma
✍︎ Homework check and ⎆diploma after the course
We open 1 lesson per week
The employer brand is your tool for recruiting, retaining and even motivating employees.
Whether it works for you or against you depends on your ability to manage it. Here you will need knowledge of the target audience, EVPs and Total Rewards, an understanding of outreach and targeting, social media skills and how to build an Employer Brand Ambassador or Ambassador programme. Our course will help you do just that. You will build a great HR brand

How can this HR branding training course be useful?

All information about the brand
In the HR brand course we will explore the latest trends in employer branding, understand the needs of generations Y and Z, audit your brand, develop an architecture and roadmap, create an analytics system and connect with the business
Working tools and cases
In addition to theory, you will get basic tools to help you build your brand and strengthen your HR branding. We will also look at case studies of companies who have been building their employer brand for many years and see what we can learn from their experience

HR brand course programme

Don't miss your chance!

Recorded class

Recorded class

Class 1: Employer brand basics
  • Overview of the global employer branding market
  • Key trends and lessons for 2022. HR branding now
  • How will changes in the political, economic, social, technological, environmental and legal environment affect your employer brand strategy?
  • The role and responsibility of the employer brand leader

Recorded class

Recorded class

Class 2: Target audience research for the employer brand
  • Employer brand strategy
  • Who we build a strong internal employer brand for
  • Identifying target audiences
  • Conducting research on target audiences
  • Developing a portrait of target audiences

Recorded class

Recorded class

Class 3. Strategic employer brand
  • Conducting a strategic audit of employer branding
  • Conducting external market analysis using PESTEL methodology to understand key trends
  • Best internal and external employer brand research techniques for EVP strategy development
  • Employer brand building
  • Adaptation and implementation of employer brand roadmap
  • Development of employer brand architecture.

Recorded class

Recorded class

Class 4: Employer brand analysis and reporting
  • Develop key employer brand indicators for your strategy
  • Defining the scope of your metrics and aligning them with your organisation's goals
  • Defining your employer brand KPIs
  • Engaging leaders through analytics and reporting
  • Developing an employer brand indicator dashboard.

Recorded class

Recorded class

Class 5. Current employer brand communication practices and social media
  • Development and activation of a communication plan
  • Activating the employer brand and EVP online and offline
  • Latest global social media research
  • Conducting a social media audit
  • Development of a social media policy
  • Developing an employer brand ambassador programme.
  • Global social media landscape - key platforms and focus
  • Using social media in employer branding - how to optimise reach and achieve business impact
  • Aligning social media strategy with your employer branding goals
  • Paid online community building versus organic growth
  • Promoting the employer brand

Recorded class

Recorded class

Class 6. Linking employee and customer experience
  • Aligning candidate and employee experience with your brand position and values
  • Linking interactions with customers and employees
  • Current practices in brand experience development. What role does HR branding play
  • Understanding the relationship between employee, customer and shareholder value
  • Aligning employer and customer brand strategy
  • Segmenting employees to optimise the employee experience
  • Activating your employer value proposition (EVP) throughout the employee lifecycle
  • Localisation of your employer brand strategy to optimise its relevance.

Recorded class

Recorded class

Class 7: Future trends in employer branding
  • What does 'The Future of Work' look like? What will the HR brand be like in the future?
  • Key technological and social trends shaping the future of employer branding
  • Customising and personalising the employee experience
  • The future of the employee and candidate
  • Company experience
  • Developing a 3 year plan and forecast for your employer brand strategy.

Recorded class

Recorded class

Class 8: HR tools in employer branding
  • Creating a Tilde based landing page
  • Creating creativity for social media with Crello and Canva
  • Running targeting ads on Facebook and Instagram
  • Writing sales texts for jobs
Do you want to be the part of the global HR group?
Join the Telegram chat, where we post all updates and free webinars
Join chat
Diploma of HR Professional after completing the course
So coveted and valuable
  • Integrates into Linkedin and HH profiles
  • Each diploma has a unique code
  • QR code on the diploma leads to the online version
  • Impossible to forge
  • Issued on a certified Accredible platform (the same place where Rosetta Stone, Google, Udacity, Kaplan University and others issue certificates), look at an example

Early birds

We have made different packages, choose your own and start your development on the course
Standard
$350
Per 1 participant
Two courses together
$660
Per 1 participant
Three courses together
$1040
Per 1 participant
Join the Telegram chat of course participants and those interested in HR Brand

Steps in the course

1
Webinar recording
You watch the recorded sessions at your own pace and study the material. We open 1 lesson per week
2
Homework checked by the course author
Each webinar has a practical task that you must do to get a diploma
3
A case study of the participants
We chat on Telegram and discuss participants' cases remotely
4

Getting a diploma

Students who successfully complete the course assignments will receive a diploma at the end of the course
Who leads?

Course author and facilitator Mike Pritula

  • Founder of Mike Pritula Academy
  • No.1 Opinion Leader in HR for 2019
  • HR Advisor PeopleForce.io
  • 15 years in HR Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank
  • Top 10 HR in CIS
  • Since 2010 engaged in online training
  • HRCI representative in CIS
  • PHRi certified
  • Was the first to launch HRCI online certification preparation courses in Russian
  • HR-soft author and startup consultant
  • Over 5000 trained HR professionals
  • Author of HR competency model
  • Author of the most comprehensive HR audit checklist
  • HR person of the year in Ukraine (2018) and Belarus (2017)
  • Over 100 published articles and presentations
  • Over 2 million views on articles
  • Author of a column on Lifehacker.ru
  • Author of the book "Resume for a million"

HR-persona

by Headhunter Ukraine and Belarus
TOP-20

HR leaders by Headhunter
TOP-5 HR

by delo.ua
#1

HRCI CIS representative

What's inside the course

Here is what you will get on the course
Intensive course work
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
Tools
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
Ready-made solutions
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
Examples
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
Homework assignments
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
Chat room
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.
CONVENIENT STUDENT ACCOUNT

How HR brand management training works?

All resources: webinar recordings, presentations, supplementary materials, are stored in your personal account.

For communication and support, all participants communicate in a dedicated Telegram chat room.
Who will be with you in the group
In 10 years of online training, Mike has trained employees from companies such as
Contact us in any way you like: