Recordered online course with homework checked by Mike Pritula 8 lessons to complete the course and obtain a diploma ✍︎ Homework check and ⎆diploma after the course We open 1 lesson per week
The employer brand is your tool for recruiting, retaining and even motivating employees. Whether it works for you or against you depends on your ability to manage it. Here you will need knowledge of the target audience, EVPs and Total Rewards, an understanding of outreach and targeting, social media skills and how to build an Employer Brand Ambassador or Ambassador programme. Our course will help you do just that. You will build a great HR brand
How can this HR branding training course be useful?
All information about the brand
In the HR brand course we will explore the latest trends in employer branding, understand the needs of generations Y and Z, audit your brand, develop an architecture and roadmap, create an analytics system and connect with the business
Working tools and cases
In addition to theory, you will get basic tools to help you build your brand and strengthen your HR branding. We will also look at case studies of companies who have been building their employer brand for many years and see what we can learn from their experience
In the course you are not a passive listener, but actively participate in chat during the class and between classes, and practice all the knowledge you have learned and receive feedback from the course author
You will receive a large number of proven tools that the author has tested in a wide variety of companies, many of which have been developed personally, as well as examples from top companies
You don't have to develop all the solutions yourself. You will get ready-to-use solutions straight away, on a "take-it-or-leave-it" basis. Your only task is to adapt all the tools you receive to your company
We will have many examples and cases from companies in a wide variety of industries of how they have solved business problems using sourcing tools. You are sure to find many ideas for yourself
In your homework, you will adapt all the tools and solutions to your business, and the course author will personally check how you did it.
All students are added to a dedicated Telegram-chat where they can ask questions and get help, share experiences and find like-minded people and friends.